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Omnivore

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API for Restaurant POS Integration

Hayward, United StatesFounded 2013Food
Valuation $10–25M Last recorded · 2020
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Omnivore

Omnivore Technologies, Inc. operates as a pivotal intermediary in the restaurant technology sector, providing a universal application programming interface (API) that connects disparate restaurant Point of Sale (POS) systems with a wide array of third-party applications. Founded in 2014 by Mike Wior and Mike Taczak, with Outback Steakhouse co-founder Chris Sullivan being a key catalyst and backer, the company was established to address the significant challenge of technology integration within the hospitality industry. Wior, with an extensive background in cloud and security solutions, and Sullivan, a restaurant industry icon, combined their expertise to tackle the operational friction caused by a fragmented POS landscape.

The company's core business revolves around its cloud-based development platform, Omnivore Connect. This product offers a single point of integration, allowing application developers in areas such as online ordering, delivery, loyalty programs, and analytics to write their software once and deploy it across numerous, otherwise incompatible, POS systems. For restaurant operators, this dramatically simplifies the process of adopting new technologies, enabling them to quickly adapt to shifting consumer demands like third-party delivery and pay-at-the-table solutions without the heavy lifting typically required for individual integrations. The business model generates revenue by facilitating these connections between a marketplace of app developers and its network of over 24,000 restaurant locations.

Over its history, Omnivore raised a total of $22.3 million in funding, including a notable Series A round of $13 million in 2018 with investments from The Coca-Cola Company and Performance Food Group. This funding supported its growth and the expansion of its partner network. A significant milestone occurred on February 23, 2022, when Omnivore was acquired by Olo (NYSE: OLO), a prominent on-demand commerce platform for the restaurant industry. The acquisition was a strategic move for Olo to broaden its own platform capabilities, gain access to more on-premise solutions, and expand its network of technology partners by over 50%. Following the acquisition, Omnivore continues to operate, now as a part of Olo's larger ecosystem, aiming to unify the digital and physical aspects of the restaurant experience.

Source: Dealroom company data

At a glance

Founded
2013
Headquarters
Hayward, United States
Sector
Food

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Chris Sullivan

Series A3 investors entered at this stage

  • Glaceau
  • Jeff Vinik
  • Performance Food Group
Team profiled 13 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States60%
🇨🇦 Canada20%
2 countries shown

Market sentiment

Posts on X, past 7 days

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Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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