O
OmniRetail
Holistic business management system empowering distributors, manufacturers, and retailers with data-driven insights and streamlined transactions
About OmniRetail
OmniRetail Africa operates as a comprehensive business management platform designed to empower distributors, manufacturers, and retailers within the fast-moving consumer goods (FMCG) sector. The company addresses the complexities of long sales cycles, working capital management, and real-time stock visibility, providing a holistic solution for distributors. For manufacturers, OmniRetail Africa offers a data-driven intelligence system that enhances visibility of sales and transactions across the trade value chain, enabling trend identification, demand forecasting, and optimized pricing strategies. Retailers benefit from a decentralized digital ecosystem that simplifies business operations and provides access to 900 stock-keeping units (SKUs) from top brands, embedded with financial services. The platform also facilitates financial inclusion by allowing traditional trade businesses to order products online on credit, and supports manufacturers with last-mile delivery through an extensive network of warehouses, logistics, distributors, and retailers. OmniRetail Africa generates revenue through subscription fees for its platform services and transaction fees on payments processed through its system.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2021
- Headquarters
- Lagos, Nigeria
- Employees
- 905
- Open positions
- 1
- Dealroom signal
- 80.0/100
- Industry
- Enterprise Software
- Sector
- Other B2B Software
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Oct 2024
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Open roles
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Apr 2025 | $20M | $80M | Flour mill Nigeria · Timon Capital · Alitheia Capital · Aruwa Capital | ↗ |
| SERIES A✓Equity / VC | Apr 2024 | $0 | — | Goodwell Investments | ↗ |
Growth signals
Latest recorded traffic for OmniRetail is 21K monthly website visits, up 90.9% over the last three months. OmniRetail's team grew 4% over the past year.
Open positions
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A6 investors entered at this stage
Goodwell Investments
Timon Capital
Norfund
Flour mill Nigeria
Alitheia Capital
Aruwa Capital
Other known investors1 additional known investor
Ventures Platform
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about OmniRetail on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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