O
Omni-ID
Omni-ID | Building Intelligent Supply Chains
About Omni-ID
Omni-ID originated from a research unit within QinetiQ, a UK-based defense technology firm, which was tasked in the 1990s with solving the challenge of reading RFID tags near metals and liquids. This research led to a patented design for an "electromagnetic radiation decoupler," which formed the basis for the company's technology. Launched as a standalone entity in March 2007, Omni-ID was founded by individuals including Charles Burton and Tony Kington to commercialize this advancement. The company secured initial funding from Cody Gate Ventures, a fund created by QinetiQ and Coller Capital.
The firm established itself as a producer of passive and active UHF RFID tags designed for harsh industrial environments where traditional identification methods fail. Its core business involves manufacturing and selling these durable tags to clients in sectors such as manufacturing, logistics, IT, energy, and transportation for asset tracking and management. The business model centers on providing both off-the-shelf tags and highly customized solutions, addressing specific client needs for tracking everything from IT assets and tools to large industrial containers. A significant milestone was the 2012 launch of ProVIEW, a visual tagging system that combines e-paper displays with RFID for dynamic instructions and real-time tracking, moving beyond simple identification.
Under the leadership of CEO George E. Daddis, Jr., an entrepreneur with a Ph.D. in Computer Engineering from Cornell and experience founding and leading tech companies like InSciTek and Allworx, Omni-ID expanded its focus to encompass broader Industrial Internet of Things (IIoT) solutions. The product portfolio grew to include active tags using technologies like BLE and LoRaWAN, as well as sensors for monitoring conditions such as temperature. This strategic evolution positioned the company as a key player in the IIoT space. On August 18, 2021, HID Global, a subsidiary of ASSA ABLOY, acquired Omni-ID, integrating it as a business unit to enhance HID's own RFID and IoT offerings and expand its manufacturing footprint into Asia.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2007
- Headquarters
- East Rochester, United States
- Employees
- 42
- Open positions
- None listed
- Dealroom signal
- 70.5/100
- Industry
- Transportation
- Sub-industry
- Logistics & Delivery
- Sector
- Transportation, Supply Chain Management, Retail, Asset Management, Spinout, DT and LS, science-based
- Technology
- Hardware, Deep Tech, IoT InternetOfThings
- Business model
- Manufacturing
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Aug 2021 | $0 | — | HID Global | — |
| EARLY VC✓Equity / VC | Jan 2016 | $21M | $84M | Trillium Group · YFY Inc. · GE Ventures · Topmark Partners | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Omni-ID is 370 monthly website visits, down 31.5% over the last three months. Omni-ID's team declined 6.7% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
- TGTrillium Group
YFY Inc.
GE Ventures
Topmark Partners
Series B and later1 investor entered at this stage
Cody Gate Ventures
Other known investors2 additional known investors
HID Global
University of Exeter
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Omni-ID on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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