Product Reports Resources Pricing Login Book a demo
COMPANY PROFILE

Omni-ID

Explore full profile

Omni-ID | Building Intelligent Supply Chains

East Rochester, United StatesFounded 2007Transportation
Valuation $100–250M Last recorded · 2016
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Omni-ID and the history behind them.

About Omni-ID

Omni-ID originated from a research unit within QinetiQ, a UK-based defense technology firm, which was tasked in the 1990s with solving the challenge of reading RFID tags near metals and liquids. This research led to a patented design for an "electromagnetic radiation decoupler," which formed the basis for the company's technology. Launched as a standalone entity in March 2007, Omni-ID was founded by individuals including Charles Burton and Tony Kington to commercialize this advancement. The company secured initial funding from Cody Gate Ventures, a fund created by QinetiQ and Coller Capital.

The firm established itself as a producer of passive and active UHF RFID tags designed for harsh industrial environments where traditional identification methods fail. Its core business involves manufacturing and selling these durable tags to clients in sectors such as manufacturing, logistics, IT, energy, and transportation for asset tracking and management. The business model centers on providing both off-the-shelf tags and highly customized solutions, addressing specific client needs for tracking everything from IT assets and tools to large industrial containers. A significant milestone was the 2012 launch of ProVIEW, a visual tagging system that combines e-paper displays with RFID for dynamic instructions and real-time tracking, moving beyond simple identification.

Under the leadership of CEO George E. Daddis, Jr., an entrepreneur with a Ph.D. in Computer Engineering from Cornell and experience founding and leading tech companies like InSciTek and Allworx, Omni-ID expanded its focus to encompass broader Industrial Internet of Things (IIoT) solutions. The product portfolio grew to include active tags using technologies like BLE and LoRaWAN, as well as sensors for monitoring conditions such as temperature. This strategic evolution positioned the company as a key player in the IIoT space. On August 18, 2021, HID Global, a subsidiary of ASSA ABLOY, acquired Omni-ID, integrating it as a business unit to enhance HID's own RFID and IoT offerings and expand its manufacturing footprint into Asia.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2007
Headquarters
East Rochester, United States
Employees
42
Open positions
None listed
Dealroom signal
70.5/100
Industry
Transportation
Sub-industry
Logistics & Delivery
Sector
Transportation, Supply Chain Management, Retail, Asset Management, Spinout, DT and LS, science-based
Technology
Hardware, Deep Tech, IoT InternetOfThings
Business model
Manufacturing
Client focus
b2b

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Aug 2021 $0 — HID Global —
EARLY VC✓Equity / VC Jan 2016 $21M $84M Trillium Group · YFY Inc. · GE Ventures · Topmark Partners —
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Omni-ID website traffic

Latest recorded traffic for Omni-ID is 370 monthly website visits, down 31.5% over the last three months. Omni-ID's team declined 6.7% over the past year.

Latest monthly visits370 3-month web change-31.5% 1-year team growth-6.7%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A4 investors entered at this stage

  • Trillium Group
  • YFY Inc.
  • GE Ventures
  • Topmark Partners

Series B and later1 investor entered at this stage

  • Cody Gate Ventures

Other known investors2 additional known investors

  • HID Global
  • University of Exeter
Team profiled 20 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇨🇳 China40%
🇬🇧 United Kingdom35%
🇺🇸 United States20%
🇩🇪 Germany5%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Omni-ID on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Omni-ID’s full profile on Dealroom

Request a free trial to see the complete deal history, financials, people graph and growth signals.

Takes under a minute. Already use Dealroom? Log in.