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Okendo

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Enables fast-growing consumer brands like SKIMS, Buck Mason and Zitsticka to leverage their most powerful asset; their customers

Sydney, AustraliaFounded 2016Marketing
Valuation $100–250M Last recorded · 2022
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Okendo and the history behind them.

About Okendo

Okendo operates as a customer marketing platform designed for e-commerce businesses, particularly those using the Shopify platform. The company provides a suite of tools aimed at increasing customer engagement and driving sales through user-generated content and loyalty programs.

Its main services include customer reviews, loyalty and referral programs, quizzes, and surveys. The business model is based on a subscription service, offering different tiers of pricing and features. Okendo enables merchants to collect and showcase customer reviews, photos, and videos, which serve as social proof to build trust and increase conversion rates. The platform integrates with other marketing automation tools like Klaviyo, Postscript, and Attentive, allowing for a more cohesive marketing strategy. By offering loyalty and referral programs, Okendo helps brands foster repeat purchases and acquire new customers through word-of-mouth marketing. The platform also provides analytics and customer intelligence solutions to help merchants understand customer behavior and preferences.

Source: Dealroom company data

At a glance

Founded
2016
Headquarters
Sydney, Australia
Sector
Marketing
Power Law
Colt$25–100M revenue

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

Series A3 investors entered at this stage

Team profiled 8 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇦🇺 Australia45.6%
🇺🇸 United States39.1%
🇵🇭 Philippines6.5%
🇧🇷 Brazil4.3%
🇨🇴 Colombia2.2%
Top 5 of 6 shown
Web traffic by country
340K monthly visits
across markets
🇺🇸 United States63.5%
🇦🇺 Australia7.5%
🇬🇧 United Kingdom3.5%
🇪🇸 Spain2.5%
🇨🇦 Canada2.3%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Okendo on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Okendo on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.