O
OFI
B2B ecommerce and enterprise solution provider
About OFI
Originally established in Bogota, Colombia, in 2014 by co-founders Peter Ostroske and Ricardo Parra, Ofi has evolved significantly from its initial business model. The company began as a B2B e-commerce platform focused on retailing office products, including hardware and software, to small and medium-sized businesses in Latin America. After a successful Series A funding round in 2017, which raised $5 million, the firm accelerated its expansion.
Today, with its headquarters in Amsterdam, Ofi operates as a specialized IT consulting firm. The company's core business is centered on accelerating digital transformation for its clients through process mining, Robotic Process Automation (RPA), and Artificial Intelligence. It provides end-to-end support, from implementation to value realization, helping businesses identify opportunities for improvement and enhance their return on investment. The company employs a global operating model, utilizing delivery teams in emerging markets to offer competitive pricing for its expertise. Its client base includes Fortune 2000 companies.
The firm's leadership has also transitioned, with Laurens Dols, who has a background in process mining and consulting at firms like Celonis and Accenture, taking over as CEO. This change has seen founder Peter Ostroske move to the company's Advisory Board, signaling a strategic shift towards deepening its expertise in hyper-automation and process digitalization. The company has secured partnerships with key technology providers like Celonis, UiPath, and Make, reinforcing its service offerings.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2014
- Headquarters
- Bogotá, Colombia
- Employees
- 89
- Open positions
- None listed
- Dealroom signal
- 65.4/100
- Industry
- Enterprise Software
- Sector
- eCommerce & Marketplaces, Consulting Services, B2b Sales, Pay Per Result
- Business model
- Marketplace & ecommerce, SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Feb 2022
- Capital deployed
- —
- Preferred round
- SERIES A
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| CONVERTIBLEEquity / VC | May 2020 | $3M | — | IGNIA | — |
| SERIES B✓Equity / VC | May 2019 | $12M | $48M | IGNIA · Rise Capital · Angel Ventures | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for OFI is 220 monthly website visits, down 72.8% over the last three months. OFI's team declined 3.3% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed3 investors entered at this stage
- ININVX
Carlos Felipe Gutierrez
Velum Ventures
Series A6 investors entered at this stage
Rise Capital
Endeavor Catalyst- TCTinello Capital
- AVAlpha4 Ventures
Angel Ventures
IGNIA
Other known investors2 additional known investors
500 Global
Luis Felipe Giraldo
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about OFI on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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