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OFI

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B2B ecommerce and enterprise solution provider

Bogotá, ColombiaFounded 2014eCommerce & Marketplaces
Valuation $50–100M Last recorded · 2019
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About OFI

Originally established in Bogota, Colombia, in 2014 by co-founders Peter Ostroske and Ricardo Parra, Ofi has evolved significantly from its initial business model. The company began as a B2B e-commerce platform focused on retailing office products, including hardware and software, to small and medium-sized businesses in Latin America. After a successful Series A funding round in 2017, which raised $5 million, the firm accelerated its expansion.

Today, with its headquarters in Amsterdam, Ofi operates as a specialized IT consulting firm. The company's core business is centered on accelerating digital transformation for its clients through process mining, Robotic Process Automation (RPA), and Artificial Intelligence. It provides end-to-end support, from implementation to value realization, helping businesses identify opportunities for improvement and enhance their return on investment. The company employs a global operating model, utilizing delivery teams in emerging markets to offer competitive pricing for its expertise. Its client base includes Fortune 2000 companies.

The firm's leadership has also transitioned, with Laurens Dols, who has a background in process mining and consulting at firms like Celonis and Accenture, taking over as CEO. This change has seen founder Peter Ostroske move to the company's Advisory Board, signaling a strategic shift towards deepening its expertise in hyper-automation and process digitalization. The company has secured partnerships with key technology providers like Celonis, UiPath, and Make, reinforcing its service offerings.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2014
Headquarters
Bogotá, Colombia
Employees
89
Open positions
None listed
Dealroom signal
65.4/100
Industry
Enterprise Software
Sector
eCommerce & Marketplaces, Consulting Services, B2b Sales, Pay Per Result
Business model
Marketplace & ecommerce, SaaS
Client focus
b2b
Investment activity
1 company, latest Feb 2022
Capital deployed
—
Preferred round
SERIES A

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
CONVERTIBLEEquity / VC May 2020 $3M — IGNIA —
SERIES B✓Equity / VC May 2019 $12M $48M IGNIA · Rise Capital · Angel Ventures —
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

OFI website traffic

Latest recorded traffic for OFI is 220 monthly website visits, down 72.8% over the last three months. OFI's team declined 3.3% over the past year.

Latest monthly visits220 3-month web change-72.8% 1-year team growth-3.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

11 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

  • INVX
  • Carlos Felipe Gutierrez
  • Velum Ventures

Series A6 investors entered at this stage

  • Rise Capital
  • Endeavor Catalyst
  • Tinello Capital
  • Alpha4 Ventures
  • Angel Ventures
  • IGNIA

Other known investors2 additional known investors

Team profiled 8 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
5 countries with
team presence
🇨🇴 Colombia44.4%
🇲🇽 Mexico33.3%
🇪🇸 Spain5.6%
🇮🇳 India5.6%
🇺🇸 United States5.6%
5 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about OFI on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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