Odola

About Odola

Odola is a London-based financial technology company that provides an all-in-one money management application. Founded in 2024, the firm targets established migrants, offering services designed to bridge their financial lives between their country of residence and their home country. The leadership team includes Dr. Ismail Ahmed, the founder of WorldRemit, and Dr. Abdigani Diriye, who serve as CEO and CPO respectively, along with experienced professionals from companies like Crypto.com, Amazon, and Western Union. In February 2025, Odola secured early-stage venture capital funding from Lateral Frontiers VC.

The core of Odola's offering is a digital account that can be opened in minutes, providing users with a current account, a virtual Visa debit card for immediate online use, and a physical card for spending globally. The app's primary features include domestic and international money transfers, and gold investing. The "Global Send" feature allows users to send money to various countries through bank transfers, mobile wallets, or cash pick-up, with transparent pricing and real-time tracking. A key feature is the automatic refund for transfers that cannot be completed.

Odola also allows users to invest in 24-karat physical gold, which is securely stored in high-security vaults, insured, and audited. Users can buy and sell gold instantly within the app, starting from as little as 0.01 grams, with no storage fees. The platform aims to simplify saving by enabling users to set up regular gold purchases. The company utilizes AI to offer personalized financial recommendations and support. Odola operates on a freemium model and generates revenue through fees on services like international transfers and potentially premium account features. While based in the UK, the company is also preparing to launch in the United States.