Odianyun

About Odianyun

Shanghai Odianyun Information Technology Co., Ltd., operating as Odianyun, was established in 2015 and is headquartered in Shanghai, China. The firm positions itself as a provider of omni-channel e-commerce system support platforms, focusing on the pan-retail and pan-circulation sectors.

The company's core offering is a dual-middle-platform (or "dual-中台") architecture, comprising a Business Middle Platform and a Data Middle Platform. This structure is designed to support a multitude of business models and drive digital transformation for its clients. The platform is built on cloud-native technology, engineered to handle high concurrency, availability, and flexibility for business operations. Its services aim to unify fragmented data from various channels, providing businesses with better control over their operations and enabling faster responses to market changes.

Odianyun's product suite includes solutions for integrated ERP (i-ERP), which connects with the middle platform, WMS, logistics, and financial systems to support comprehensive business operations. The company caters to a range of industries, including retail, fast-moving consumer goods, medicine, and fashion, providing specialized solutions for sectors like beauty, liquor, and chain retail. The business model appears to be centered on providing Software-as-a-Service (SaaS) platforms to vendors, enabling them to manage supply chains, retail services, and communications more effectively. By doing so, it equips e-commerce vendors with advanced retail management tools, helping them transition from product-centric sales to comprehensive, customer-oriented service models.

The company has undergone significant technical development, with its team refining the product over nine years through application in various industry projects. This has resulted in a robust system capable of supporting annual transaction volumes in the hundreds of billions. Odianyun has successfully attracted notable clients, including several Fortune 500 companies and publicly listed corporations, assisting them in their digital transformation efforts. The firm has also secured substantial financial backing, having raised $30.2 million from investors such as Easy Capital Partners, HaiBang Ventures, and Ares Investment Advisors.