ODAIA

About ODAIA

ODAIA is a pioneering company in the field of life sciences predictive analytics and commercial insights. Founded in 2018, the company emerged from a collaboration between the University of Toronto and the University of Lausanne in Switzerland. ODAIA's primary product, MAPTUAL, is an AI-powered platform designed to assist pharmaceutical companies in identifying, qualifying, and engaging healthcare providers (HCPs). This helps reduce the time it takes for therapies to reach patients.

MAPTUAL offers two main solutions: MAPTUAL Field and MAPTUAL Sphere. MAPTUAL Field is tailored for sales teams, helping them to target, predict, and engage with HCPs more effectively, especially when sales are declining or when entering new markets. MAPTUAL Sphere, on the other hand, equips marketing teams and sales managers with real-time, value-generating information. It provides both historical analytics and future predictions across different HCP segments and regions, enabling better decision-making and strategy formulation.

ODAIA operates in the pharmaceutical and healthcare market, serving clients that include pharmaceutical companies and healthcare organizations. The company's business model revolves around providing software-as-a-service (SaaS) solutions. By leveraging its proprietary analytics engine, ODAIA generates revenue through subscription fees for its MAPTUAL platform. This model ensures a steady stream of income while providing continuous value to its clients.

In summary, ODAIA's mission is to reduce the time to therapy by facilitating meaningful interactions between pharmaceutical companies and healthcare providers through human-centric, AI-powered software. Their vision is to guide humans to improved health journeys through collective experiences.