Oclean

The company's business model revolves around the direct-to-consumer sale of smart oral hygiene products. Oclean's product portfolio is extensive, including smart sonic electric toothbrushes, water flossers, teeth whitening devices, and oral health detectors. A key differentiator for Oclean is the integration of technology into its products. For instance, their smart toothbrushes feature a built-in six-axis gyroscope to monitor 8 brushing areas, providing real-time feedback and a comprehensive report via the Oclean Care+ app. This app allows users to track their habits, customize brushing plans with over 20 schemes, and even connect with dental clinics and insurance partners in some markets. Some models, like the Oclean Ultra, incorporate AI voice guidance through bone conduction technology. The company also focuses on hardware performance, with motors reaching up to 84,000 movements per minute and features like the WhisperClean™ technology for ultra-quiet operation.

Financially, Oclean has demonstrated steady growth, securing multiple funding rounds. After a seed round in March 2016 and a Series A of $12 million in October 2020, the company announced a Series C financing of 100 million yuan (approximately $13.8 million) in April 2024. This latest funding is earmarked for R&D investment, the construction of an intelligent production base in Yangzhou, and an overseas operation center. Originally backed by Huami Corporation, part of the Xiaomi ecosystem, Oclean has established itself as a significant player in the oral care market, underscored by its acquisition of over 300 toothbrush patents.