Ocean's Halo

About Ocean's Halo

Ocean's Halo operates as a prominent brand of the parent company, New Frontier Foods Inc., specializing in Asian-inspired organic food products. The company was established in 2011 by a group of four founders: Michael Buckley, Shin Rhee, Mike Shim, and Robert Mock. Robert Mock, the current CEO, transitioned from a career in banking after moving to California and developing a passion for seaweed and ocean health. This venture was born from the founders' mission to incorporate the benefits of superfoods into everyday, healthy, and delicious food items.

The company's business model revolves around the production and sale of a wide array of retail products, including seaweed snacks, broths, noodles, sauces, and more recently, beverages made from deep-sea water. Ocean's Halo serves a broad consumer market in the United States and Europe, with products available in major retail chains such as Whole Foods, Costco, Albertsons, Safeway, and Tesco, as well as online through platforms like Amazon. While the primary focus is on its branded products, a small portion of the company's revenue, reportedly under 10%, comes from private-label manufacturing, which was instrumental in the early stages of the company.

Ocean's Halo's product line is centered on the use of sustainably harvested, organic seaweed from a protected bay in South Korea. All products are USDA-certified organic, non-GMO, vegan, and gluten-free. A key feature of the brand is its commitment to sustainability, which extends beyond sourcing to its packaging. The company made a notable change by removing the single-use plastic trays from its seaweed snack packaging, a move projected to eliminate a significant amount of plastic waste annually. Furthering its environmental commitment, Ocean's Halo donates 1% of its revenue to organizations supporting ocean conservation through its partnership with 1% for the Planet.