Ocean Butterflies

About Ocean Butterflies

In 1986, a group of five young music enthusiasts in Singapore—Billy Koh, Koh Nam Seng, Ng Guan Seng, Teo Kay Kiong, and Colin Goh—started Ocean Butterflies with a passion for local music. Initially focused on the "Xin Yao" folk movement, the company was a pioneer in producing and promoting local artists. As the market shifted in the early 90s, the founders steered the company towards the growing Mando-pop industry, a move that would define their future success. This strategic pivot led to the grooming of regional superstars like Kit Chan, A-Do, and JJ Lin, establishing Ocean Butterflies as a significant force in the Asian music scene. A major turning point arrived in 2007 when the company secured investment from International Data Group, Susquehanna International Group, and Accel Partners to establish Ocean Butterflies International, expanding its reach across Mainland China, Taiwan, Hong Kong, and Malaysia. This set the stage for the company's next chapter. The journey culminated in an acquisition by the major Chinese music entity, Taihe Music Group. Following this new direction, co-founder Billy Koh departed in 2014 to start a new venture. Today, Ocean Butterflies operates as a key label within Taihe Music Group, continuing to influence the Mando-pop landscape.