Obviyo

About Obviyo

Obviyo operates as a business-to-business software-as-a-service (SaaS) provider in the e-commerce technology sector, focusing on enhancing online retail experiences. The company was founded in 2021 by CEO Dima Hotovitsky and COO Ofir Tahor. Hotovitsky brings a wealth of experience from his time at AppsFlyer, where he served as VP of Product, and also co-founded the AI platform Fixel, which was later acquired by Logiq. Tahor's background includes a significant tenure at LivePerson, where he was the General Manager of the SMB business. This collective expertise in product development, AI, and small-to-medium business operations provides a strong foundation for Obviyo's mission.

The company's core business revolves around a product-led growth model for e-commerce, utilizing artificial intelligence to maximize revenue from existing website traffic. Obviyo targets e-commerce brands, particularly those built on platforms like Shopify, that face challenges with visitor conversion. The business model is subscription-based, offering a suite of tools designed to personalize the customer journey in real-time. Revenue is generated by charging clients for access to this technology.

Obviyo's product suite addresses several key areas of the online shopping experience. It offers AI-powered personalization that adapts to live shopper behavior, creating individualized product discoveries. The platform facilitates upselling and cross-selling through hybrid recommendation engines that combine algorithmic suggestions with manual merchandising. It also features 'Merchandising AI' in the form of 'Growth Bots,' which are intelligent product displays, and a 'Promo Bar' to increase the visibility of special offers. Furthermore, the 'eMail Genie' tool personalizes email marketing with products relevant to a user's past browsing history, aiming to make the shopping experience more interactive and effective, especially on mobile devices where conversion rates often lag.