NYIAX

About NYIAX

NYIAX operates an advanced contract management platform designed for the upfront advertising market. Leveraging the Nasdaq financial framework, NYIAX enables advertisers and publishers to buy, sell, and trade advertising contracts with unparalleled clarity and confidence. The platform supports this marketplace with consolidated workflow tools and enhanced reconciliation processes, reducing manual operations, increasing security, and improving forecasting accuracy. NYIAX serves clients in the advertising industry, including both advertisers and publishers, by providing a more efficient and transparent way to manage upfront media transactions. The business model revolves around facilitating these transactions and offering tools that streamline the process, thereby generating revenue through platform usage fees and transaction commissions. NYIAX's market is primarily the digital advertising sector, focusing on improving trust and transparency in media buying and selling.