NXTV

About NXTV

NXTV Digital, founded in 2019, operates as a specialized technology partner for internet service providers (ISPs) across Brazil. The company is spearheaded by CEO Sérgio Mancera, who possesses extensive experience in the telecommunications and streaming sectors. His leadership is focused on leveraging innovation and new technologies, such as artificial intelligence, to enhance content distribution and the end-user experience.

The firm's core business revolves around providing a white-label Value-Added Service (SVA) platform, which enables ISPs to offer a fully branded and customizable streaming service to their subscribers. This business model is designed to assist internet providers in reducing customer churn, increasing revenue streams, and fostering client loyalty. NXTV Digital's platform is presented as a 100% legalized and integrated solution, combining live television with a robust library of video-on-demand (VOD) content. The company has established partnerships with major studios like Sony Pictures and Warner Bros. to offer a diverse catalog of over 100 live channels, movies, and series.

The service is engineered for broad accessibility, compatible with a range of devices including Smart TVs, set-top boxes, mobile phones, tablets, and computers. A significant aspect of NXTV Digital's strategy involves the development and launch of Free Ad-Supported Streaming TV (FAST) and Advertising Video on Demand (AVOD) applications. A recent example of this is their development of the RedeTV! Go application, which offers free access to a wide array of content monetized entirely through advertising. This approach aligns with current market trends and provides an effective way for advertisers to reach targeted audiences.