Nxin

About Nxin

Beijing Nxin Technology Group Co Ltd., operating as Nxin, is an agricultural internet platform founded in 2015 by Suwen Xue and Yan Junfeng. The company was established to address the evolving needs of the agricultural sector through digital transformation. Incubated by Da Bei Nong Group, Nxin leverages the extensive agricultural background of its founder, Xue Suwen, who has over two decades of experience in the industry and a background in finance.

Nxin provides a comprehensive suite of digital and e-commerce services tailored for the agricultural industry, with a primary focus on the swine sector. The company operates a B2B, SaaS model, serving agricultural enterprises, farmers, and other stakeholders in the supply chain. Its core offering is the "Internet of Pig Industry" platform, a SaaS-based system for swine farm management. This platform enables data-driven management of pig farms, encompassing everything from production and inventory to sales and financial analysis. Revenue is generated through these SaaS subscriptions and transaction fees from its e-commerce platforms. The company's digital ecosystem creates value by enhancing operational efficiency, reducing management costs, and connecting a fragmented market.

The platform's key features include digital enterprise management and intelligent production services. For instance, the "Zhulianwang" (Pig Network) product helps farms manage their operations online. The system incorporates IoT devices with sensors to monitor environmental indicators like temperature and humidity, transmitting data via handheld terminals. Beyond swine, Nxin has expanded its model to other agricultural segments, including poultry, aquatic products, and citrus fruits. In September 2018, Nxin secured approximately $53 million in a Series B funding round, which valued the company at around $1 billion, solidifying its position in the agritech space.