Nvest

About Nvest

Nvest operates a crowdsourced stock recommendation platform, aiming to bring transparency and accountability to investment advice. Founded in 2013 by Fredrick Zhou, Jackie Yan, and Han Qiu, the Toronto-based company has developed a social network for stock pickers. Fredrick Zhou, the co-founder and CEO, identified a flaw in the online stock recommendation system where advice is often judged by popularity rather than a trackable performance history.

The platform addresses this by providing a standardized format for stock recommendations and meticulously tracking their performance. Users can build a credible track record as their recommendations are un-deletable, and the platform's analytics identify patterns in their investment style. This creates a leaderboard of recommenders based on their investment returns, which can be filtered by industry. The platform serves investors who are seeking credible advice and allows them to assess recommenders based on the actual outcomes of their calls.

Nvest's business model is designed to empower successful recommenders. The company plans to allow users with a strong performance history to monetize their expertise by charging a subscription fee for access to their recommendations. Nvest intends to take a percentage of these subscription fees. This model incentivizes top-performing recommenders to join the platform and provides a pathway for them to earn a living through their investment acumen. The company is a participant in the University of Toronto Early-Stage Technology (UTEST) incubator and has secured funding from investors including UTEST and MaRS Discovery District.