Nutrifresh Farm Tech

About Nutrifresh Farm Tech

Nutrifresh Farm Tech (I) Private Limited operates as a Controlled Environment Agricultural (CEA) company, positioning itself as a key player in India's agritech sector. Founded in December 2019 by Sanket Mehta and Ganesh Nikam, the Pune-based firm specializes in hydroponic farming to produce residue-free and pesticide-free fruits and vegetables. The founders, both hailing from agricultural families, transitioned from finance careers and open-field sugarcane and floriculture farming to establish Nutrifresh, combining their deep agrarian experience with modern business acumen. Sanket Mehta serves as the CEO, leading sales and marketing, while Ganesh Nikam is the CFO, managing finance and operations.

The company's business model is a hybrid, serving both business-to-business (B2B) and direct-to-consumer (B2C) markets, though the B2B segment accounts for the majority of its revenue. Nutrifresh supplies its produce to over 150 B2B aggregators, including prominent names like Nature's Basket, Bigbasket, Zomato Hyperpure, Swiggy, and McDonald's. For its B2C clients in Mumbai and Pune, it operates an e-commerce platform and app, promising delivery within 24 hours of harvest to maintain freshness. This "farm-to-fork" approach is central to its value proposition.

Nutrifresh utilizes soilless cultivation within polyhouses and insect nets, controlling for factors like air supply, water quality (using RO purification), and nutrient delivery. This hydroponic technique allows for year-round production of over 42 different SKUs, including bell peppers, cherry tomatoes, leafy greens, and exotic fruits, using non-GMO seeds sourced internationally. This consistency in supply helps circumvent the price and availability fluctuations common in traditional agriculture. The company has expanded its operations to 48 acres across several locations in Pune and aims to reach 100 acres in the near future. To support its growth, Nutrifresh has secured significant funding, including a $5 million pre-Series A round in 2022 and a total of $20.1 million over two rounds.