Nutresia

About Nutresia

Nutresia, a Swiss food-tech company, introduced the ChefCuisine system, which combines a countertop smart cooker with a delivery service for gourmet meals. The business was founded by Jean-Charles Krompholtz, drawing on his extensive background in e-commerce, notably as the co-founder of the successful online coffee retailer Maxicoffee.com. His journey from the financial portal Boursorama to the world of high-end coffee instilled a deep understanding of direct-to-consumer online business models. Thomas Stoeckel also serves as a founder, contributing his experience to the venture.

The ChefCuisine system was engineered to replicate the precision of a sous-vide style of cooking in a home environment. The service operates on a model where customers purchase the smart cooker, a device that functions like an intelligent bain-marie. Alongside the hardware, customers order from a menu of vacuum-sealed, pre-cooked meal kits, with original recipes developed in collaboration with Michelin-starred chef Anne-Sophie Pic. This partnership aimed to bring gastronomic-quality meals into the consumer's kitchen.

The product's core function lies in its ability to scan the packaging of each meal component and automatically apply the precise, gentle heating required for each element, whether it be vegetables, proteins, or sauces. This ensures all parts of the meal are ready at the same time and served at their optimal temperatures. The meals are delivered directly to the consumer, positioning the company in the high-end, at-home dining market. The initial launch in 2015 targeted the European market as a test zone. Facing early feedback about the high price point for both the machine and the meals, Nutresia adjusted its strategy by lowering prices to make the system more accessible to a broader audience.