NUR*VE

About NUR*VE

NUR*VE, officially known as Nurve Co., Ltd., is a business-to-business provider of virtual reality platforms aimed at transforming purchasing patterns across various industries. The company was established in October 2015 by Hideki Tada. The venture originated as a VR business unit within AP Communications Inc., where Mr. Tada worked, and was later spun out as an independent entity. This followed his belief in the future of VR and the need for external investment to grow the business, a relatively uncommon path for a corporate employee in Japan.

NUR*VE's core offering is the "NURVE Cloud," a platform that enables businesses to create, manage, and deliver VR content. This system is designed for practical business applications, serving sectors such as real estate, construction, travel, aviation, and automotive. The company generates revenue through a monthly subscription model for its VR platform services. A primary application is the 'VR NAIKEN™' (VR Property Viewing) service for the real estate market, which allows prospective tenants and buyers to virtually tour properties. This addresses industry challenges like staffing shortages and operational inefficiency. Another key service is "Dokodemo Store™" (Anywhere Store), a system that enables remote customer service and VR-based sales in various locations, including shopping malls and convenience stores.

The company has achieved several milestones, including the launch of its 'VR NAIKEN™' service in 2016 and receiving capital and business alliances from major corporations like Mitsubishi Estate Co., Ltd. in 2017. By October 2019, the total amount of funding raised reached 1.6 billion yen, with investments from major real estate groups and bank-affiliated funds. The company has also developed its own business-specific VR terminal called "CREWL," designed to overcome the challenges of using consumer-grade VR devices in a commercial setting. In December 2024, founder Hideki Tada transitioned to the role of Chairman, with Masato Hirose appointed as the new Representative Director and CEO.