NTAG Interactive

About NTAG Interactive

NTAG Interactive, founded in 2002 by Rick Borovoy, established itself as a provider of event data management solutions before its acquisition by Alliance Tech on March 23, 2009. Based in Boston, Massachusetts, the company operated within the vertical market software industry, focusing on enhancing the experience and data collection capabilities at meetings and events.

The company successfully secured a total of $24.2 million in funding over several rounds. Key investors included Pilot House Ventures Group and Sevin Rosen Funds. The funding rounds included a Series A of $15 million on January 1, 2005, followed by subsequent investments to support product development and growth.

NTAG Interactive's core offering was an event data management system designed to serve the meetings and event industry. This system facilitated business networking, automated the process of lead capture for exhibitors and sponsors, and allowed meeting planners to monitor event activities in real-time. The platform also provided features for instant messaging to staff and attendees, as well as reporting and ROI analysis tools to measure an event's success against its objectives. The firm's solutions were aimed at providing a comprehensive toolset for pre-event planning, on-site execution, and post-event analysis.