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Nowsta

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A web-based platform that enables companies to optimize their labor force by leveraging employee skills

New York City, United StatesFounded 2015eCommerce & Marketplaces
Valuation $100–250M Last recorded · 2023
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Nowsta and the history behind them.

About Nowsta

Nowsta is a dynamic startup that provides workforce management solutions, primarily targeting businesses that rely on hourly and gig workers. The company operates in the gig economy, which includes industries like catering, events, hospitality, and retail. Nowsta offers a comprehensive platform that helps businesses manage their workforce more efficiently by streamlining scheduling, time tracking, and payroll processes.

The core of Nowsta's business model revolves around its software-as-a-service (SaaS) platform. This means that clients subscribe to Nowsta's software on a recurring basis, typically monthly or annually. The platform allows managers to schedule shifts, track employee hours, and handle payroll seamlessly. It also provides predictive scheduling, which helps businesses comply with labor laws and regulations, ensuring fair workweeks for employees.

Nowsta's clients are primarily small to medium-sized businesses that need flexible and efficient workforce management solutions. These businesses often face challenges in managing a large number of hourly workers, especially during peak seasons or special events. By using Nowsta's platform, they can reduce administrative burdens, improve employee productivity, and ensure compliance with labor laws.

The company makes money through subscription fees paid by businesses that use its platform.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2015
Headquarters
New York City, United States
Employees
78
Open positions
None listed
Dealroom signal
65.8/100
Industry
Enterprise Software
Sector
eCommerce & Marketplaces, Navigation, Platform
Business model
Marketplace & ecommerce, SaaS
Client focus
b2c

Funding history

10 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES COther financing Nov 2023 $35M $205M Builders VC · VMG Partners ↗
SERIES BOther financing Mar 2023 $35M $140M VMG Partners —
Showing the latest 2 of 10 recorded eventsBook a demo for the full funding history →

Growth signals

Nowsta website traffic

Latest recorded traffic for Nowsta is 180K monthly website visits, up 38.5% over the last three months. Nowsta's team declined 12.4% over the past year.

Latest monthly visits180K 3-month web change+38.5% 1-year team growth-12.4%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Flat World Partners

Series A5 investors entered at this stage

  • Green Visor Capital
  • Clocktower Technology Ventures
  • Ulu Ventures
  • GreatPoint Ventures
  • VMG Partners

Series B and later1 investor entered at this stage

  • Builders VC

Other known investors1 additional known investor

  • Mastercard Start Path
Team profiled 12 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
8 countries with
team presence
🇺🇸 United States78.7%
🇿🇦 South Africa8.5%
🇵🇭 Philippines2.1%
🇳🇱 Netherlands2.1%
🇫🇮 Finland2.1%
Top 5 of 8 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Nowsta on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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