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Nowsta
A web-based platform that enables companies to optimize their labor force by leveraging employee skills
About Nowsta
Nowsta is a dynamic startup that provides workforce management solutions, primarily targeting businesses that rely on hourly and gig workers. The company operates in the gig economy, which includes industries like catering, events, hospitality, and retail. Nowsta offers a comprehensive platform that helps businesses manage their workforce more efficiently by streamlining scheduling, time tracking, and payroll processes.
The core of Nowsta's business model revolves around its software-as-a-service (SaaS) platform. This means that clients subscribe to Nowsta's software on a recurring basis, typically monthly or annually. The platform allows managers to schedule shifts, track employee hours, and handle payroll seamlessly. It also provides predictive scheduling, which helps businesses comply with labor laws and regulations, ensuring fair workweeks for employees.
Nowsta's clients are primarily small to medium-sized businesses that need flexible and efficient workforce management solutions. These businesses often face challenges in managing a large number of hourly workers, especially during peak seasons or special events. By using Nowsta's platform, they can reduce administrative burdens, improve employee productivity, and ensure compliance with labor laws.
The company makes money through subscription fees paid by businesses that use its platform.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2015
- Headquarters
- New York City, United States
- Employees
- 78
- Open positions
- None listed
- Dealroom signal
- 65.8/100
- Industry
- Enterprise Software
- Sector
- eCommerce & Marketplaces, Navigation, Platform
- Business model
- Marketplace & ecommerce, SaaS
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES COther financing | Nov 2023 | $35M | $205M | Builders VC · VMG Partners | ↗ |
| SERIES BOther financing | Mar 2023 | $35M | $140M | VMG Partners | — |
Growth signals
Latest recorded traffic for Nowsta is 180K monthly website visits, up 38.5% over the last three months. Nowsta's team declined 12.4% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
- FPFlat World Partners
Series A5 investors entered at this stage
Green Visor Capital
Clocktower Technology VenturesUlu Ventures
GreatPoint Ventures- VPVMG Partners
Series B and later1 investor entered at this stage
Builders VC
Other known investors1 additional known investor
Mastercard Start Path
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Nowsta on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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