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Power Law company profile

Nowsta

eCommerce & Marketplaces · New York City, United States · Founded 2015

Nowsta is a dynamic startup that provides workforce management solutions, primarily targeting businesses that rely on hourly and gig workers. The company operates in the gig economy, which includes industries like catering, events, hospitality, and retail. Nowsta offers a comprehensive platform that helps businesses manage their workforce more efficiently by streamlining scheduling, time tracking, and payroll processes. The core of Nowsta's business model revolves around its software-as-a-service (SaaS) platform. This means that clients subscribe to Nowsta's software on a recurring basis, typically monthly or annually. The platform allows managers to schedule shifts, track employee hours, and handle payroll seamlessly. It also provides predictive scheduling, which helps businesses comply with labor laws and regulations, ensuring fair workweeks for employees. Nowsta's clients are primarily small to medium-sized businesses that need flexible and efficient workforce management solutions. These businesses often face challenges in managing a large number of hourly workers, especially during peak seasons or special events. By using Nowsta's platform, they can reduce administrative burdens, improve employee productivity, and ensure compliance with labor laws. The company makes money through subscription fees paid by businesses that use its platform. Additionally, Nowsta may offer premium features or services that clients can purchase for an additional fee. This recurring revenue model provides a stable income stream and allows the company to invest in continuous improvement and innovation. In summary, Nowsta is revolutionizing workforce management for businesses that rely on hourly and gig workers. By offering a robust SaaS platform, the company helps clients streamline their operations, improve compliance, and boost productivity. Keywords: Workforce Management, Gig Economy, SaaS, Scheduling, Time Tracking, Payroll, Compliance, Productivity, Hourly Workers, Hospitality.

Valuation
$100–500M
Latest valuation · 2023
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Headcount
<100
Current team size
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Total funding Pre-IPO
$100–500M
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Investors

7 investors on Nowsta's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Flat World Partners
Series A 5 investors entered at this stage
Green Visor Capital
Clocktower Technology Ventures
Ulu Ventures
GreatPoint Ventures
VMG Partners
Series B+ 1 investor entered at this stage
Builders VC

Global footprint

Where Nowsta has talent and traffic

Workforce by country
8 countries with
team presence
🇺🇸 United States78.7%
🇿🇦 South Africa8.5%
🇵🇭 Philippines2.1%
🇳🇱 Netherlands2.1%
🇫🇮 Finland2.1%
Top 5 of 8 shown

Talent graph

The shape of Nowsta's talent

Dealroom maps Nowsta's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

12 team members profilednamed & role-tagged by Dealroom
78 employeestotal headcount
1 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
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Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Nowsta

An AI-synthesized read of the highest-engagement posts about Nowsta on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Nowsta on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.