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NOW Money
Fintech · Dubai, United Arab Emirates · Founded 2015
Mobile banking technology that brings accounts and remittance to the unbanked population of the Middle East MoreLess
NOW Money is a digital banking platform focused on providing financial services to the unbanked population in the UAE. The company operates in the fintech sector, offering a mobile app that facilitates international money transfers and mobile top-ups. By leveraging a transfer marketplace, NOW Money eliminates the need for physical visits to exchange houses, making remittances more convenient and accessible. The platform also allows users to track their spending and manage their finances effectively. NOW Money primarily serves low-income workers who lack access to traditional banking services, empowering them with financial tools that simplify payroll and reduce unexplained absences. The business model is centered around offering these services for free, generating revenue through partnerships and collaborations. Key features include a user-friendly interface and a focus on financial inclusion, addressing the needs of a significant unbanked demographic in the Middle East. Keywords: digital banking, remittances, unbanked, UAE, fintech, mobile app, financial inclusion, payroll, marketplace, money transfer.
Company overview
NOW Money company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2015
- Headquarters
- Dubai, United Arab Emirates
- Employees
- 64
- Open positions
- None listed
- Dealroom signal
- 67.0
Valuation & funding
NOW Money funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Jun 2024 | $4M | $35M | Undisclosed | ↗ |
| ANGEL✓Equity / VC | Nov 2023 | — | — | Undisclosed | ↗ |
| EARLY VC✓Equity / VC | Mar 2021 | $7M | $28M | Commercial Bank of Dubai · Salica Investments · Visamiddleeast · Anthemis Group | — |
| SERIES AEquity / VC | Jul 2020 | $0 | — | Undisclosed | — |
| SERIES A✓Equity / VC | Jul 2019 | — | — | Anthemis Group | — |
| CONVERTIBLE✓Equity / VC | Apr 2017 | Newid capital · Accion | — | ||
| SEED✓Equity / VC | Sep 2016 | Undisclosed | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $4.7M | 0% | 64 |
| 2025 | $4.7M | 0% | 61 |
| 2024 | $4.7M | 0% | 54 |
| 2023 | $4.7M | +46.9% | 67 |
| 2022 | $3.2M | +10.3% | 39 |
| 2021 | $2.9M | +38.1% | 34 |
| 2020 | $2.1M | — | 26 |
Growth signals
NOW Money website traffic
Latest recorded traffic for NOW Money is 11K monthly website visits, up 18.3% over the last three months. NOW Money's team grew 4.9% over the past year.
Comparisons
NOW Money compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
NOW Money's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where NOW Money has talent and traffic
team presence
In the news
Latest news about NOW Money
Recent press, funding announcements, and product moves mentioning NOW Money — open to read from the original sources.
Market sentiment
What the market is saying about NOW Money
An AI-synthesized read of the highest-engagement posts about NOW Money on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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