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Novidea

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Leading Insurtech provider of a cloud-native, data-driven insurance management system

Netanya, IsraelFounded 2009Fintech
Valuation $250–500M Last recorded · 2024
Revenue $50–100M Latest reported FY
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Novidea and the history behind them.

About Novidea

Novidea is a tech startup that operates in the insurance industry, providing a data-driven insurance distribution platform. This platform is designed to help insurance brokers, Managing General Agents (MGAs), and coverholders access real-time data, enabling them to make informed decisions to grow their business and provide better value to their customers. The platform integrates front, middle, and back office operations, providing actionable intelligence for business growth.

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Novidea's platform is cloud-native, allowing users to access customer data from anywhere, on any device. This flexibility is particularly beneficial for businesses looking to scale, as it eliminates the need for managing servers, updating insurance management software, or worrying about backups. The platform also offers API à la carte, enabling businesses to add functionality, capabilities, and services as needed.

The company's business model is based on providing a comprehensive insurance management system that supports all operational entities in the insurance distribution chain, from brokers to MGAs and coverholders. This system is easy to deploy, with seamless migration and integration, and supports multi-legal entities. It also leverages the full power of Salesforce, a leading customer relationship management platform.

Novidea's platform has demonstrated measurable results, including a 40% increase in cross-selling, a 30% increase in renewals, a 75% faster client onboarding process, a 63% increase in policy sales, a 60% increase in back office efficiency, and a 24% increase in claims capacity.

In summary, Novidea is a cloud-native, data-driven insurance distribution platform that helps insurance businesses streamline their operations, make informed decisions, and grow.

Source: Dealroom company data

At a glance

Founded
2009
Headquarters
Netanya, Israel
Sector
Fintech
Power Law
Colt$25–100M revenue

Latest news

Press, funding announcements and product moves mentioning Novidea.

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Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A5 investors entered at this stage

Series B and later3 investors entered at this stage

Employees mapped 228 incl. 1 AI specialist
Founders Hidden — book a demo/100 quality score
Key operators 31 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
11 countries with
team presence
🇮🇱 Israel76.7%
🇬🇧 United Kingdom12.4%
🇺🇸 United States4%
🇺🇦 Ukraine3%
🇵🇱 Poland1%
Top 5 of 11 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Novidea on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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