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Novi

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Connects brands, manufacturers, and suppliers – making it faster and easier to develop products that meet values

Larkspur, United StatesFounded 2017eCommerce & Marketplaces
Valuation $100–250M Last recorded · 2022
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Novi and the history behind them.

About Novi

NoviConnect is a dynamic startup that operates in the sustainable product development sector. The company provides a platform designed to help brands, retailers, and chemical manufacturers create and market products that meet stringent sustainability standards. NoviConnect serves a diverse range of clients, including consumer goods brands, retailers, and chemical manufacturers who are keen on ensuring their products are environmentally friendly and compliant with various regulatory standards.

The market NoviConnect operates in is the rapidly growing sustainable product development and compliance sector. This market is driven by increasing consumer demand for transparency and sustainability in products, as well as the need for companies to adhere to evolving regulatory requirements.

NoviConnect's business model revolves around providing a subscription-based platform where clients can analyze and verify their products against over 100 sustainability standards. This platform allows users to search for ingredients, check if they meet specific standards, and streamline their product development process. By offering a comprehensive database and analytical tools, NoviConnect helps its clients make informed decisions about their product formulations.

The company generates revenue through subscription fees paid by businesses that use its platform. These fees are likely tiered based on the level of access and the number of features clients need. Additionally, NoviConnect may offer premium services such as in-depth consulting or custom analytics, which provide additional revenue streams.

In summary, NoviConnect is a key player in the sustainable product development market, offering a robust platform that helps businesses ensure their products meet high sustainability standards. By providing valuable data and tools, NoviConnect enables its clients to make better decisions, streamline their operations, and ultimately increase their sales.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2017
Headquarters
Larkspur, United States
Employees
55
Open positions
4
Dealroom signal
66.8/100
Industry
Marketing
Sub-industry
Ecommerce Solutions
Sector
eCommerce & Marketplaces, Consumer Goods, Sustainable Development Goals, Climate Tech, B2b Online Marketplace, Hard Tech
Business model
Marketplace & ecommerce
Client focus
b2b, b2c

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VCOther financing Feb 2022 $40M $160M Defy Partners · Greylock Partners · Tiger Global ↗
SERIES AOther financing Sep 2021 $10M $41M Thomas Layton · Defy Partners · Yannis Skoufalos · Greylock Partners —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Novi website traffic

Latest recorded traffic for Novi is 18K monthly website visits, up 63.6% over the last three months. Novi's team grew 0% over the past year.

Latest monthly visits18K 3-month web change+63.6% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Open positions

Openings linked to this company in Dealroom
1 distinct opening shownExplore hiring signals →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A5 investors entered at this stage

Team profiled 8 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇺🇸 United States90.2%
🇨🇦 Canada4.9%
🇵🇭 Philippines2.4%
🇦🇷 Argentina2.4%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Novi on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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