N
Novi
eCommerce & Marketplaces · San Francisco, United States · Founded 2017
Connects brands, manufacturers, and suppliers – making it faster and easier to develop products that meet values MoreLess
NoviConnect is a dynamic startup that operates in the sustainable product development sector. The company provides a platform designed to help brands, retailers, and chemical manufacturers create and market products that meet stringent sustainability standards. NoviConnect serves a diverse range of clients, including consumer goods brands, retailers, and chemical manufacturers who are keen on ensuring their products are environmentally friendly and compliant with various regulatory standards.
The market NoviConnect operates in is the rapidly growing sustainable product development and compliance sector. This market is driven by increasing consumer demand for transparency and sustainability in products, as well as the need for companies to adhere to evolving regulatory requirements.
NoviConnect's business model revolves around providing a subscription-based platform where clients can analyze and verify their products against over 100 sustainability standards. This platform allows users to search for ingredients, check if they meet specific standards, and streamline their product development process. By offering a comprehensive database and analytical tools, NoviConnect helps its clients make informed decisions about their product formulations.
The company generates revenue through subscription fees paid by businesses that use its platform. These fees are likely tiered based on the level of access and the number of features clients need. Additionally, NoviConnect may offer premium services such as in-depth consulting or custom analytics, which provide additional revenue streams.
In summary, NoviConnect is a key player in the sustainable product development market, offering a robust platform that helps businesses ensure their products meet high sustainability standards. By providing valuable data and tools, NoviConnect enables its clients to make better decisions, streamline their operations, and ultimately increase their sales.
Keywords: sustainable, product development, compliance, platform, subscription, analytics, transparency, regulatory, consumer goods, environmental.
Company overview
Novi company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2017
- Headquarters
- San Francisco, United States
- Employees
- 55
- Open positions
- 4
- Dealroom signal
- 66.8
Valuation & funding
Novi funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VCOther financing | Feb 2022 | $40M | $160M | Defy Partners · Greylock Partners · Tiger Global | ↗ |
| SERIES AOther financing | Sep 2021 | $10M | $41M | Thomas Layton · Defy Partners · Yannis Skoufalos · Greylock Partners | — |
| GRANTOther financing | Jan 2020 | $1.1M | — | Undisclosed | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $3.8M | 0% | 55 |
| 2025 | $3.8M | 0% | 55 |
| 2024 | $3.8M | 0% | 45 |
| 2023 | $3.8M | 0% | 35 |
| 2022 | $3.8M | +15.2% | 29 |
| 2021 | $3.3M | +247.7% | 33 |
| 2020 | $949K | — | 13 |
Growth signals
Novi website traffic
Latest recorded traffic for Novi is 18K monthly website visits, up 63.6% over the last three months. Novi's team grew 0% over the past year.
Hiring
Open positions at Novi
Current openings linked to this company in Dealroom.
Comparisons
Novi compared with similar companies
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Talent graph
Novi's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Novi has talent and traffic
team presence
In the news
Latest news about Novi
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Market sentiment
What the market is saying about Novi
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Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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