novellia.com

The core of Novellia's business is a free-to-use personal health portal for patients in the US. This platform allows individuals to aggregate their complete medical records from tens of thousands of healthcare systems, including doctor's notes, test results, and insurance claims, into a single, secure, and continuously updated profile. The service aims to solve the problem of fragmented health data by leveraging API technology and a custom-built rules engine to normalize and de-duplicate information. Beyond record consolidation, the platform provides users with personalized educational content about their conditions and medications and matches them with suitable clinical trials.

Novellia's business model does not charge patients. Revenue is generated by licensing access to aggregated, anonymized real-world data to its primary clients: life science and biopharmaceutical companies. These clients use the rich, longitudinal datasets to gain insights into the patient journey, treatment efficacy, and care gaps, which informs research, development, and commercial strategies. This data-licensing model provides these organizations with a comprehensive view that can accelerate research and reduce costs associated with data acquisition and tokenization. The company has engaged with top global biopharma companies as customers and partners with patient advocacy groups to better understand the patient experience. In 2025, Novellia was recognized by Digital Health New York as a "Startup to Watch" and won a MedTech Breakthrough Award for "Best Electronic Health Record Service".