Novavision

About Novavision

Founded in 1994 by Al Caperna, NovaVision, Inc. has established itself as a specialized manufacturer of security and authentication products. Initially conceived as a research and development firm to create a process for in-line hologram embossing, the company quickly evolved. By 1995, it had established one of the first commercial hologram labs in the United States and began selling holographic foil and shims by 1997. Mike Messmer joined as General Manager in 1998, steering the company toward commercializing its technology and marketing holographic products. A significant milestone occurred in August 2022 when Incline Equity Partners, a private equity firm, acquired NovaVision, promoting Bill Schoenherr to President while Messmer remained as a board advisor.

NovaVision operates in the anti-counterfeiting and anti-tampering market, serving a diverse global clientele of over 5,000 active customers. Its primary customer groups include government agencies at federal, state, and international levels, large corporations, retailers, and pharmaceutical companies. The business model is centered on the manufacturing and direct sale of a wide array of security products, generating revenue through both stock and custom orders. The company is vertically integrated, which allows for rapid turnaround times on customized products. Strategic acquisitions have been key to its growth, including CGM-NV in 2011 to market specific security tape brands, Holographic Security Concepts in 2016, and Sealock Security Systems in 2023.

The company's product portfolio is extensive, featuring hologram labels, tamper-evident stickers, security tapes, and mechanical security seals. These products are designed to combat counterfeiting and tampering for products, documents, and ID badges. Specific offerings include promotional holograms, vehicle registration decals, holographic overlays for ID cards, and parking permits. NovaVision also provides a range of cargo security solutions like metal and plastic band seals, cable seals, and bolt seals. For identification purposes, they supply ID card printers, ribbons, visitor badges, and custom-printed ID cards with embedded holographic elements for enhanced security. Many of their products can be customized with serial numbers, text, and graphics through a thermal printing process.