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NovaDAX

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Leading global crypto trading exchange, providing advanced financial services to global traders leveraging blockchain technology

São Paulo, BrazilFounded 2018Fintech
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About NovaDAX

NovaDAX operates as a Brazilian centralized cryptocurrency exchange, established in 2018 with a mission to bridge the gap between traditional currencies and digital assets. The company was founded by CEO Beibei Liu, who has a background in financial engineering and previously co-founded Abakus Group, a fintech company leveraging big data and AI. NovaDAX is a subsidiary of the Abakus Group and was established to expand the group's presence into digital asset investment management in Latin America.

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The exchange is headquartered in São Paulo, Brazil, and has expanded its operations globally, with offices in several countries. NovaDAX serves a broad client base, from novice to experienced cryptocurrency traders, as well as startups, SMEs, and large enterprises. The platform generates revenue through trading fees, which are structured with a tiered VIP system to offer lower fees for high-volume traders. Additional revenue comes from withdrawal fees for cryptocurrencies, while deposits in Brazilian Real (BRL) are free of charge.

NovaDAX offers a comprehensive suite of services, including spot trading, crypto-to-crypto and fiat-to-crypto exchange services. The platform supports a wide array of cryptocurrencies, boasting a large number of trading pairs with the Brazilian Real (BRL). Beyond trading, the exchange provides staking options, allowing users to earn passive income on their holdings with flexible terms. A unique feature is a prepaid credit card that can be funded with Bitcoin, enabling users to shop and withdraw fiat currency from ATMs. The trading platform is designed to be user-friendly, offering advanced charting tools, various order types, and a customizable interface to cater to both new and professional traders.

Source: Dealroom company data

At a glance

Founded
2018
Headquarters
São Paulo, Brazil
Sector
Fintech
Team profiled 3 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇧🇷 Brazil68.2%
🇨🇳 China22.7%
🇺🇸 United States9.1%
3 countries shown

Market sentiment

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Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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