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Nostra

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The first ever easy to use content optimization system

New York City, United StatesFounded 2020Consumer Services
Valuation $50–100M Last recorded · 2024
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Nostra and the history behind them.

About Nostra

Nostra.ai is a technology startup that operates in the eCommerce sector, providing solutions to enhance website performance and user experience. The company's primary offerings are its Edge Delivery Engine and Crawler Optimization products, which work together to significantly reduce website latency and improve core web vitals. These improvements lead to better Conversion Rates (CVRs) and Cost Per Click (CPCs), which are key metrics in digital marketing and eCommerce.

Nostra's services are particularly beneficial for Direct-to-Consumer (DTC) companies, with over a hundred of such businesses already relying on Nostra to boost their website speed and customer conversion rates. The company's onboarding process is quick and efficient, taking less than 15 minutes to complete, and clients can expect to see results within 48 to 72 hours.

One of Nostra's featured clients is Cozy Earth, a brand that specializes in premium bamboo bed linens, sleepwear, and loungewear. Cozy Earth has seen an increase in conversion rate, speed time, average order value, and repeat customer rate since using Nostra's services.

Nostra's business model is likely based on a subscription or usage-based pricing model, where clients pay for the services based on their usage or on a periodic basis. The company generates revenue by providing its technology and services to eCommerce businesses looking to improve their website performance and user experience.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
New York City, United States
Employees
44
Open positions
None listed
Dealroom signal
63.3/100
Industry
Media
Sub-industry
Content production
Sector
Consumer Services, Core AI, AI Applications
Technology
Artificial Intelligence
Business model
SaaS
Client focus
b2b

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VC✓Equity / VC Sep 2024 $8.9M $36M CrossCut Ventures · Matthew Prince · High Alpha · Sugar Capital ↗
EARLY VC✓Equity / VC Dec 2021 $4.2M $17M Undisclosed ↗
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Nostra website traffic

Latest recorded traffic for Nostra is 18K monthly website visits, down 21.7% over the last three months. Nostra's team declined 4.3% over the past year.

Latest monthly visits18K 3-month web change-21.7% 1-year team growth-4.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

11 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

  • OnDeck
  • Pilot House Ventures
  • NOMO Ventures

Series A6 investors entered at this stage

  • High Alpha
  • CrossCut Ventures
  • Matthew Prince
  • Sugar Capital
  • GoodFriends
  • Signal Peak Ventures

Other known investors2 additional known investors

Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇺🇸 United States90.3%
🇵🇭 Philippines3.2%
🇮🇳 India3.2%
🇫🇷 France3.2%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Nostra on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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