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Northern Brewer
Home-brewing company that sells brewing recipes, kits, literature and documentation
About Northern Brewer
Northern Brewer operates in the homebrewing market, providing a wide range of supplies and equipment for craft beer enthusiasts. The company serves both novice and experienced homebrewers, offering products such as brewing kits, ingredients, and specialized equipment. Northern Brewer's business model revolves around direct-to-consumer sales through its e-commerce platform, allowing customers to purchase everything they need to brew beer at home. Revenue is generated through the sale of these products, as well as through educational resources and community engagement, which help to build a loyal customer base. The company also offers expert advice and support, ensuring that customers have a successful brewing experience.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 1993
- Headquarters
- Saint Paul, United States
- Employees
- 40
- Open positions
- None listed
- Dealroom signal
- 34.3/100
- Industry
- Food, Telecom
- Sub-industry
- Kitchen & Cooking Tech
- Sector
- eCommerce & Marketplaces, Supply Chain Management, Retail, Beer, Brewery, Direct-to-Consumer
- Business model
- Manufacturing, Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Oct 2016 | $0 | — | AB InBev | — |
| SERIES A✓Equity / VC | Nov 2011 | $10M | $40M | Undisclosed | — |
Growth signals
Latest recorded traffic for Northern Brewer is 150K monthly website visits, down 6.3% over the last three months. Northern Brewer's team declined 28.6% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Other known investors1 additional known investor
AB InBev
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Northern Brewer on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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