nooku

About nooku

Nooku is a technology company founded in 2022 and headquartered in Glasgow, United Kingdom. The firm specializes in manufacturing engaging and effective air quality monitoring systems designed to empower households to improve their indoor environment, health, and well-being. The company's directors include Stefan Raue, Craig John Easdale, and Daniel James Greenhill Kane.

Nooku's core product is a patent-pending modular air quality monitoring system. It consists of a base 'Monitor' that tracks temperature, humidity, volatile organic compounds (VOCs), and nitrous oxides. An add-on 'Guide' module can be attached to provide enhanced sensing for CO2 and particulate matter (PM 1-10) and features an interactive touchscreen. To encourage long-term engagement, especially with families, magnetic 'Sidekick' character caps can be added, transforming the device into a playful character that provides gamified challenges and educational content. The system is designed to be predictive, using AI to analyze trends and alert users to potential long-term health risks from pollutant exposure, rather than just reacting to current conditions.

The company's business model targets both business-to-consumer (B2C) and business-to-business (B2B) markets. Initially, Nooku launched a successful Kickstarter campaign in 2023 to enter the residential market. Following this, the company began pursuing partnerships in the education sector to supply its technology to primary schools across the UK. Nooku has also partnered with Wheatley Group, a social landlord in the UK, to pilot its technology in tenants' homes to enhance well-being. The company has received investments from entities such as Scottish EDGE, STAC (Scotland), and The University of Edinburgh.