COMPANY PROFILE

NON World

Innovative non-alcoholic wine alternatives with 0.0% ABV, certified vegan and halal, redefining the wine experience

Melbourne, AustraliaFounded 2019eCommerce & Marketplaces

Headcount 1–2k Current team size

About NON World

NON is a pioneering company in the beverage industry, specializing in non-alcoholic wine alternatives with 0.0% alcohol by volume (ABV). Catering to health-conscious consumers and those seeking alcohol-free options, NON serves a diverse clientele including vegans and individuals adhering to halal dietary laws. Operating primarily in the Australian market, the company offers free same-day dispatch for orders placed before 1pm AEST, enhancing customer satisfaction and convenience.

The business model revolves around direct-to-consumer sales through their website, allowing customers to purchase individual bottles or mix cases of their unique beverage offerings. NON generates revenue by selling a range of innovative flavors such as Salted Raspberry Chamomile, Caramelised Pear Kombu, and Toasted Cinnamon Yuzu, each priced at approximately $30.

NON distinguishes itself by utilizing multidisciplinary techniques and natural ingredients to craft beverages that redefine traditional wine occasions. The company's commitment to quality and innovation positions it as a leader in the evolving non-alcoholic beverage market.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2019
Headquarters: Melbourne, Australia
Employees: 1,843
Open positions: None listed
Dealroom signal: 88.8/100
Industry: Food
Sector: eCommerce & Marketplaces, Wine and Spirits, Functional Beverages
Business model: Marketplace & ecommerce
Client focus: b2c
Links: Website LinkedIn

Knowledge graph

Founder mafia, market maps, research and news connected to this company by Dealroom

Growth signals

NON World website traffic

Latest recorded traffic for NON World is 22K monthly website visits, up 29.4% over the last three months. NON World's team grew 4.1% over the past year.

Latest monthly visits22K 3-month web change+29.4% 1-year team growth+4.1%

Monthly website visitsOct 2024–Jul 2026

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