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Noitom

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Noitom is the global leader in motion capture technology focusing its research and development on mapping the human body and its movement

Dongcheng District, ChinaFounded 2011Consumer Services
Valuation $100–250M Last recorded · 2015
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Noitom and the history behind them.

About Noitom

Noitom Limited, whose name is derived from spelling “motion” backward, was established in 2012 by a team of engineers with the objective of redefining the motion capture industry. The company was co-founded by CEO Dr. Haoyang Liu and CTO Dr. Tristan Ruoli Dai. Dr. Liu holds a Ph.D. in Structural Engineering from Johns Hopkins University and has a background in structural dynamics and artificial intelligence. Dr. Dai possesses a Ph.D. in Robotics, with a career focused on the research and development of sensor technologies.

The company's business revolves around developing and selling more affordable and accessible motion capture technology. Its product suite integrates MEMS sensors, pattern recognition, human kinetics, and wireless transmission to map the human body and its movements. This technology serves a wide array of markets, including visual effects, gaming, virtual reality, animation, education, medicine, science, and industrial training. Clients range from small businesses and educational institutions to major corporations like Volkswagen and Microsoft. Revenue is generated through the direct sale of its hardware and software products, as well as through partnerships for OEM/ODM solutions.

Noitom’s core product line is the Perception Neuron series, which offers several tiers of full-body motion capture suits. These suits are designed for various applications, from independent creators to professional studios. Another key offering is NoitomVPS, a virtual production solution that combines with Perception Neuron to facilitate real-time animation and visual effects creation, compatible with major game engines like Unreal Engine. The company also provides specialized products like the Hi5 VR Glove for hand and finger tracking in virtual reality and MySwing Baseball for athletic coaching. A significant initiative is Mocap.Market, a library of motion capture data, including a project to capture sign languages, which is available for free use under a Creative Commons license.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2011
Headquarters
Dongcheng District, China
Employees
41
Open positions
None listed
Dealroom signal
68.8/100
Industry
Gaming
Sector
Consumer Services, Video Games, Motion Capture, Consumer Electronics, Game Development, Immersive Technologies, Hard Tech, DT and LS, science-based
Technology
Hardware, Deep Tech, Virtual Reality
Business model
Manufacturing
Client focus
b2c

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC Nov 2015 $20M $80M Legend Capital —
SERIES A✓Equity / VC Aug 2014 $5M $20M Legend Capital —
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Growth signals

Noitom website traffic

Latest recorded traffic for Noitom is 5.5K monthly website visits, down 9.8% over the last three months. Noitom's team grew 5.1% over the past year.

Latest monthly visits5.5K 3-month web change-9.8% 1-year team growth+5.1%
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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇨🇳 China94.1%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Noitom on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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