N
NOICE
Consumer Services · Jakarta, Indonesia · Founded 2018
NOICE | Rumah Konten Audio Indonesia MoreLess
NOICE, operating under PT Mahaka Radio Digital, was established in 2018 to cater to the Indonesian market's demand for local audio content. The company was founded by CEO Rado Ardian and CBO Niken Sasmaya, both of whom previously held positions at Google Asia Pacific. Originally conceived as a streaming radio platform, NOICE has since expanded its services to become a multi-vertical audio content platform.
The company's primary business is providing a wide array of audio content, including podcasts, online radio, audiobooks, audioseries, and live audio features. With a hyperlocal strategy, NOICE aims to become the leading audio content platform in Indonesia by focusing on locally relevant material. The platform hosts over 100 original and exclusive shows and has a large user-generated content library. To support content creators, NOICE has launched programs and a proprietary SaaS platform to help them produce, publish, and monetize their work. The business operates on a freemium model, offering both free and premium content, including a Pay-Per-Content (PPC) option for exclusive material.
Since its inception, NOICE has achieved significant milestones, securing a 7-figure Pre-Series A funding round in 2021, co-led by Alpha JWC Ventures and Go-Ventures. This was followed by a $22 million Series A round in April 2022, led by Northstar, with participation from previous investors. The platform has experienced substantial user growth, serving over two million users who spend an average of 80 minutes daily on the app. This engagement has translated to over 1 billion minutes of audio content streamed by the third quarter of 2021. The application is available for both Android and iOS users.
Keywords: Indonesian audio platform, podcast streaming, local content, audiobook, online radio, audioseries, live audio, creator economy, digital audio, content monetization, hyperlocal media, freemium model, Indonesian startups, PT Mahaka Radio Digital, Rado Ardian, Alpha JWC Ventures, Northstar, Go-Ventures, audio entertainment, screenless moment
Company overview
NOICE company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2018
- Headquarters
- Jakarta, Indonesia
- Employees
- 116
- Open positions
- None listed
- Dealroom signal
- 63.6
Valuation & funding
NOICE funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SUPPORT PROGRAM✓Other financing | Dec 2022 | — | — | Google for Startups Accelerator | ↗ |
| SERIES A✓Equity / VC | Apr 2022 | $22M | $88M | Argor Capital Management · Alpha JWC · Kinesys Group · Northstar Group | ↗ |
| SEED✓Equity / VC | Sep 2021 | $1M | $4M | Kinesys Group · Alpha JWC · Argor Capital Management · Kenangan Fund | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 116 |
| 2025 | 111 |
| 2024 | 155 |
| 2023 | 158 |
| 2022 | 225 |
| 2021 | 50 |
| 2020 | 13 |
Growth signals
NOICE website traffic
Latest recorded traffic for NOICE is 360K monthly website visits, up 24.1% over the last three months. NOICE's team grew 4.5% over the past year.
Comparisons
NOICE compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
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Talent graph
NOICE's talent
Source: Dealroom Talent Intelligence.
Investors
6 investors on NOICE's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where NOICE has talent and traffic
team presence
In the news
Latest news about NOICE
Recent press, funding announcements, and product moves mentioning NOICE — open to read from the original sources.
Market sentiment
What the market is saying about NOICE
An AI-synthesized read of the highest-engagement posts about NOICE on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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