Nobul

About Nobul

Nobul operates an open, digital marketplace for real estate services, aiming to bring transparency and choice to an industry traditionally characterized by opacity. The company was founded in 2017 by Regan McGee, who also serves as the Chairman and CEO. McGee's background spans over two decades in real estate, technology, and investments, including senior roles at Sotheby's International Real Estate Canada, Brookfield Asset Management, and his own firm, McGee Capital. This extensive experience in structuring large-scale real estate transactions informed his vision for Nobul, which was to create a consumer-centric platform to address inefficiencies in the traditional real estate model.

The platform serves both homebuyers and sellers by connecting them with real estate agents. For consumers, the service is free to use. They can input their needs, such as budget and property preferences, and then receive proposals from various agents. These proposals can include details on commission rates, cash back offers, and other complimentary services. A key feature is the ability for consumers to compare agents based on verified reviews, transaction histories, and overall service offerings, bringing a new level of accountability to the agent selection process. The platform utilizes a proprietary AI algorithm to generate a "match score" for each agent based on factors important to the user, simplifying the comparison and selection process. Nobul provides continuous support from a live person throughout the real estate journey.

Nobul's revenue is generated by charging real estate agents a referral fee upon the closing of a transaction. This model allows agents to find prospective clients without upfront marketing costs. For agents, the company also offers a premium subscription tool to help them get noticed on the platform. The company has expanded its services to include AI-powered property valuations and has integrated blockchain technology for contract management to enhance transparency and auditability. Since its launch, Nobul has facilitated billions of dollars in property sales and has expanded its operations from Canada to the United States.