Product Reports Resources Pricing Login Book a demo

NJOY

Wellness Beauty · Scottsdale, United States · Founded 2006

Leading e-cigarette manufacturer in the US

Valuation $2.5–5B
Revenue $100–500M
Headcount 100–500
Unlock exact values This page shows ranges. Dealroom has the exact numbers for NJOY and the history behind them.
Power Law Unicorn$1–10B valuation tier Thoroughbred$100M+ revenue

Talent graph

NJOY's talent

Book a demo to see the people
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia 5 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

8 investors on NJOY's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series B+ 8 investors entered at this stage
Brookside Capital
Northwood Ventures
Velos Partners
Small Business Innovation Research
L Catterton
Causes
Morgan Stanley
Scott Cohen

NJOY mafia

Startups founded by NJOY alumni

Former NJOY employees who went on to start their own companies. Sorted by Dealroom signal score.

Retainer ClubEst. 2017
CWCraig WeissUnited States
Signal score78
VroomEst. 2013
EWElie WurtmanUnited States
Signal score68
Articulate LabsEst. 2009
JRJosh RabinowitzUnited States
Signal score68
RENTUUEst. 2017
Dennis HeldermanUnited Kingdom
Signal score65
FoodHealth CompanyEst. 2020
CFChris FanucchiUnited States
Signal score63

Book a demo to explore the full alumni network →

Global footprint

Where NJOY has talent and traffic

Workforce by country
12 countries with
team presence
🇺🇸 United States66.1%
🇲🇾 Malaysia14%
🏳️ Côte d'Ivoire3.5%
🇹🇷 Turkey3.5%
🇹🇿 Tanzania1.8%
Top 5 of 12 shown
Web traffic by country
25K monthly visits
across markets
🇺🇸 United States81.6%
🇨🇦 Canada10%
🇬🇧 United Kingdom8.4%
🇮🇳 India0.4%
Top 4 markets shown

Patent intelligence

$6M patent portfolio · 13 active families

Estimated portfolio value
$6M
0.21% of valuation · 2.5× larger than top peer Perfect Diary ($2M)
13 active patent families
Where NJOY innovates Biomedical engineeringElectrical batteryElectronElectronic cigaretteHeating element

Where NJOY concentrates vs peers

Each axis is a top-10 topic across NJOY and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Market sentiment

What the market is saying about NJOY

An AI-synthesized read of the highest-engagement posts about NJOY on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See NJOY on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.

Book a demo Explore company profiles