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NJOY

Wellness Beauty · Scottsdale, United States · Founded 2006

Leading e-cigarette manufacturer in the US

Investors

8 investors on NJOY's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series B+ 8 investors entered at this stage
Brookside Capital
Northwood Ventures
Velos Partners
Small Business Innovation Research
L Catterton
Causes
Morgan Stanley
Scott Cohen

Global footprint

Where NJOY has talent and traffic

Workforce by country
12 countries with
team presence
🇺🇸 United States66.1%
🇲🇾 Malaysia14%
🏳️ Côte d'Ivoire3.5%
🇹🇷 Turkey3.5%
🇹🇿 Tanzania1.8%
Top 5 of 12 shown
Web traffic by country
25K monthly visits
across markets
🇺🇸 United States81.6%
🇨🇦 Canada10%
🇬🇧 United Kingdom8.4%
🇮🇳 India0.4%
Top 4 markets shown

Talent graph

The shape of NJOY's talent

Dealroom maps NJOY's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock NJOY's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Patent intelligence

$6M patent portfolio · 13 active families

Estimated portfolio value
$6M
0.21% of valuation · 2.5× larger than top peer Perfect Diary ($2M)
13 active patent families
Where NJOY innovates Biomedical engineeringElectrical batteryElectronElectronic cigaretteHeating element

Where NJOY concentrates vs peers

Each axis is a top-10 topic across NJOY and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Market sentiment

What the market is saying about NJOY

An AI-synthesized read of the highest-engagement posts about NJOY on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See NJOY on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.