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Power Law company profile

NJOY

Wellness Beauty · Scottsdale, United States · Founded 2006 Unicorn

Leading e-cigarette manufacturer in the US

Valuation
$2.5–5B
Latest valuation · 2026
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Revenue
$100–500M
Latest reported FY
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Headcount
100–500
Current team size
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Investors

8 investors on NJOY's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series B+ 8 investors entered at this stage
Causes
Brookside Capital
Velos Partners
Small Business Innovation Research
L Catterton
Morgan Stanley
Scott Cohen
Northwood Ventures

Global footprint

Where NJOY has talent and traffic

Workforce by country
12 countries with
team presence
🇺🇸 United States66.1%
🇲🇾 Malaysia14%
🏳️ Côte d'Ivoire3.5%
🇹🇷 Turkey3.5%
🇹🇿 Tanzania1.8%
Top 5 of 12 shown
Web traffic by country
31K monthly visits
across markets
🇺🇸 United States94.8%
🇬🇧 United Kingdom4.2%
Top 2 markets shown

Patent intelligence

$6M patent portfolio · 14 active families

Estimated portfolio value
$6M
0.21% of valuation · 5.2× smaller than top peer Gradiant ($30M)
14 active patent families
Where NJOY innovates Mobile messageBusiness enterpriseServerMobile computingLocation data

Where NJOY concentrates vs peers

Each axis is a top-10 topic across NJOY and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Market sentiment

What the market is saying about NJOY

An AI-synthesized read of the highest-engagement posts about NJOY on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See NJOY on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.