N
NJOY
Leading e-cigarette manufacturer in the US
At a glance
- Founded
- 2006
- Headquarters
- Scottsdale, United States
- Sector
- Wellness Beauty
- Power Law
- Unicorn$1–10B valuation tierThoroughbred$100M+ revenue
Latest news
Press, funding announcements and product moves mentioning NJOY.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later8 investors entered at this stage
- BCBrookside Capital
- NVNorthwood Ventures
- VPVelos Partners
Small Business Innovation Research- LCL Catterton
- CACauses
Morgan Stanley- SCScott Cohen
Source: Dealroom Talent Intelligence.
Alumni founders
Former NJOY employees who went on to found companies, sorted by Dealroom signal score.
VRVroomEst. 2013
Dennis HeldermanUnited KingdomGlobal footprint
team presence
across markets
Patents
13 active patent families included in this estimate.
A patent family groups patent filings for the same invention. Source: Dealroom · PatSnap.
Market sentiment
An AI-synthesised read of the highest-engagement posts about NJOY on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See NJOY on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.