Power Law company profile

NJOY

Wellness Beauty · Scottsdale, United States · Founded 2006 Unicorn

Leading e-cigarette manufacturer in the US

Valuation

$2.5–5B

Latest valuation · 2026

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Revenue

$100–500M

Latest reported FY

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Headcount

100–500

Current team size

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Featured in Unicorn$1B+ valuation tier · Power Law dataset 2026 $10B+ revenueThoroughbred · Power Law outcome

Investors

8 investors on NJOY's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series B+ 8 investors entered at this stage

Causes

Brookside Capital

Velos Partners

Small Business Innovation Research

L Catterton

Morgan Stanley

Scott Cohen

Northwood Ventures

NJOY mafia

Startups founded by NJOY alumni

Former NJOY employees who went on to start their own companies. Sorted by Dealroom signal score.

VroomEst. 2013

EWElie WurtmanUnited States

Signal score69

Articulate LabsEst. 2009

JRJosh RabinowitzUnited States

Signal score67

Retainer ClubEst. 2017

CWCraig WeissUnited States

Signal score66

FoodHealth CompanyEst. 2020

CFChris FanucchiUnited States

Signal score63

RENTUUEst. 2017

Dennis HeldermanUnited Kingdom

Signal score62

Book a demo to explore the full alumni network →

Global footprint

Where NJOY has talent and traffic

Workforce by country

12 countries with
team presence

🇺🇸 United States66.1%

🇲🇾 Malaysia14%

🏳️ Côte d'Ivoire3.5%

🇹🇷 Turkey3.5%

🇹🇿 Tanzania1.8%

Top 5 of 12 shown

Web traffic by country

31K monthly visits
across markets

🇺🇸 United States94.8%

🇬🇧 United Kingdom4.2%

Top 2 markets shown

Patent intelligence

$6M patent portfolio · 14 active families

Estimated portfolio value

$6M

0.21% of valuation · 5.2× smaller than top peer Gradiant ($30M)

14 active patent families

Where NJOY innovates Mobile messageBusiness enterpriseServerMobile computingLocation data

Where NJOY concentrates vs peers

Each axis is a top-10 topic across NJOY and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Market sentiment

What the market is saying about NJOY

An AI-synthesized read of the highest-engagement posts about NJOY on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.

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