Niuniuqiche

The platform's core function is to connect car manufacturers, 4S dealership groups, and secondary dealers, creating a more efficient transaction channel for new vehicles. It addresses the needs of different players in the new car circulation field by combining an online app with offline business operations. For its clients, who are primarily car dealers, Niuniuqiche facilitates the sourcing and selling of vehicle inventory. The business model centers on creating a dedicated 'business circle' for new car dealers, enabling them to find inventory, post their available vehicles, and conduct transactions securely through the platform. Revenue is generated through these transactions, as well as from self-operated vehicle sales, where Niuniuqiche purchases cars directly from manufacturers to sell to dealers, aiming for a larger profit margin.

The Niuniuqiche mobile application is a key product, allowing users to search for vehicles by various criteria such as brand, model, color, and region. Dealers can post sourcing requests, which are then pushed to suitable suppliers, or they can list their own inventory for sale. To enhance the service offering, the platform includes integrated logistics services, ensuring timely and safe vehicle transport, and a secure payment system for deposits. A significant milestone was achieved in July 2017 when the company secured 110 million RMB in a Series B funding round. Another major achievement involved a single procurement deal with a domestic automaker for 11,000 new cars, valued at nearly 1 billion RMB, signaling its capability to handle large-scale operations.