NinjaCat

About NinjaCat

NinjaCat operates as a marketing performance management platform, providing unified analytics for agencies, media companies, and brands. The company was established in 2013 by Paul Deraval and Andrew McAuliffe. The founders, who were agency owners themselves, created the platform to address the frustrations of dealing with fragmented data and manual reporting. Paul Deraval, the current CEO, has over two decades of experience in the software industry, specializing in building and scaling startups. His background in the marketing agency landscape and martech ecosystems informs the company's direction.

The firm's core business revolves around providing a comprehensive, no-code platform that integrates marketing data from numerous sources into a single, unified view. It serves a diverse client base, including digital marketing agencies and in-house marketing teams of various sizes across industries like retail, real estate, and healthcare. Revenue is generated through a subscription-based model, with pricing tiers based on the number of clients managed. The business model also incorporates cost intelligence to align pricing with the volume of data and number of integrations used by each customer.

NinjaCat's platform enables users to store, report, monitor, and analyze marketing data at scale. Key features include automated reporting with customizable templates, data blending, custom dashboards, white-labeling, and budget monitoring. The platform integrates with over 150 marketing sources, such as Google Ads, Facebook Ads, and various SEO and call tracking services, allowing for cross-channel reporting and analysis. In August 2022, NinjaCat acquired Shape.io, a PPC budget management software, to enhance its budget monitoring and automation capabilities. More recently, the company has introduced AI Agents, which are task-specific assistants designed to automate marketing operations like campaign monitoring, ad copy optimization, and performance analysis.