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Ninety One

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High-quality, well-engineered bicycles for men, women, and kids, offering free home delivery and accessories with online orders

Ahmedabad, IndiaFounded 2015eCommerce & Marketplaces
Valuation $100–250M Last recorded · 2021
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Ninety One and the history behind them.

About Ninety One

Outdoors91.com, operating under the brand name Ninety One, is a rapidly growing bicycle company in India. The company specializes in designing and engineering high-quality bicycles for men, women, and children. Its product range includes mountain bikes, hybrid bikes, and city bikes, catering to both casual riders and serious cycling enthusiasts. The company primarily serves the Indian market but has ambitions for broader reach.

Ninety One operates on a direct-to-consumer business model, selling its products through its online platform, outdoors91.com. This approach allows the company to offer competitive pricing by cutting out middlemen. Customers can browse a wide range of bicycles and accessories, place orders online, and enjoy benefits such as free home delivery and complimentary accessories on their first purchase. Additionally, the company provides a one-year warranty on its products, enhancing customer trust and satisfaction.

Revenue is generated through the sale of bicycles and related accessories. The company also offers value-added services such as free toolkits for online orders and customer support for bike assembly and maintenance. This comprehensive service package aims to provide a seamless and satisfying customer experience, encouraging repeat business and positive word-of-mouth.

Ninety One's target customers are individuals and families looking for reliable, stylish, and affordable bicycles. The company emphasizes quality and customer service, aiming to build long-term relationships with its clientele.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2015
Headquarters
Ahmedabad, India
Employees
57
Open positions
None listed
Dealroom signal
64.7/100
Sector
eCommerce & Marketplaces
Business model
Marketplace & ecommerce
Client focus
b2c

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Dec 2021 $30M $120M A91 Partners · Fireside Ventures · Titan Capital · Avaana Capital —
DEBTDebt Aug 2021 $3.4M — Alteria Capital —
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Growth signals

Ninety One website traffic

Latest recorded traffic for Ninety One is 71K monthly website visits, down 26% over the last three months. Ninety One's team grew 3.6% over the past year.

Latest monthly visits71K 3-month web change-26% 1-year team growth+3.6%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A4 investors entered at this stage

  • A91 Partners
  • Fireside Ventures
  • Titan Capital
  • Avaana Capital

Series B and later1 investor entered at this stage

  • Alteria Capital

Other known investors1 additional known investor

  • Ivy Growth Associates
Team profiled 3 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇮🇳 India100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Ninety One on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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