Niido

The core of Niido's business was to develop and manage apartment buildings where tenants signed annual leases that allowed them to rent out their entire unit or individual rooms on Airbnb for up to 180 days per year. The business model involved a revenue-sharing agreement between the tenants and the landlord, as part of Airbnb's Friendly Buildings Program. To facilitate this, Niido provided a proprietary mobile application integrated with Airbnb's platform. This app allowed tenants to manage guest stays, including services like keyless entry, check-ins, cleaning, and linen services, which were handled by an on-site "MasterHost".

Niido's properties were designed to be optimal for sharing, featuring amenities such as co-working spaces, gyms, pools, and communal areas. The company launched its first branded apartment complexes in Kissimmee, Florida, and Nashville, Tennessee. However, the venture faced challenges, including controversy when it took over existing apartment buildings, as some long-term residents felt blindsided by the new home-sharing environment. Ultimately, the partnership with Airbnb soured, leading to lawsuits alleging financial misconduct, and the company is now considered deadpooled.