N
Niche
Edtech · Pittsburgh, United States · Founded 2002
The leading review and search platform for education MoreLess
Niche.com is a startup that simplifies the process of finding the right educational institution, whether it's a K-12 school, college, or graduate school. The company operates in the education market, providing a platform that helps students and families discover and connect with schools that best fit their needs. Niche serves a diverse range of clients, including prospective students, parents, and educational institutions.
The business model of Niche is primarily based on providing detailed information and user reviews about schools. This includes aspects like program breakdowns, school rankings, and personalized recommendations based on user preferences. The platform also offers insights into neighborhoods and companies, making it a comprehensive resource for those looking to make informed decisions about their education and living environments.
Niche generates revenue through a combination of advertising and premium services. Schools and colleges can claim their profiles on the platform, which allows them to manage their information and engage with prospective students more effectively. Additionally, Niche offers targeted advertising opportunities for educational institutions looking to attract more applicants.
In summary, Niche.com is a valuable tool for anyone navigating the complex landscape of educational choices. By providing personalized recommendations, user reviews, and detailed information, Niche makes it easier for students and families to find the right fit for their educational needs.
Keywords: education, schools, colleges, K-12, graduate schools, personalized search, user reviews, school rankings, advertising, premium services.
Company overview
Niche company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2002
- Headquarters
- Pittsburgh, United States
- Employees
- 591
- Open positions
- 3
- Dealroom signal
- 67.8
- Investment activity
- 1 companies · latest Jan 2025
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Niche funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES C✓Equity / VC | Apr 2020 | $35M | $140M | Allen & Company · Salesforce Ventures · Radian Capital | ↗ |
| SERIES B✓Equity / VC | Feb 2019 | $2M | $8M | Undisclosed | — |
| SERIES B✓Equity / VC | Feb 2018 | $6.6M | $26M | Allen & Company · Grit Capital Partners | — |
| SERIES A✓Equity / VC | Dec 2005 | $650K | $2.6M | Meakem Becker Venture Capital | — |
| SERIES AEquity / VC | Sep 2004 | $530K | $2.1M | Undisclosed | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $116M | 0% | 575 |
| 2025 | $116M | — | 604 |
| 2024 | — | — | 604 |
| 2023 | — | — | 584 |
| 2022 | — | — | 446 |
| 2021 | — | — | 329 |
| 2020 | — | — | 234 |
Growth signals
Niche website traffic
Latest recorded traffic for Niche is 6.3M monthly website visits, down 17.1% over the last three months. Niche's team declined 2.2% over the past year.
Hiring
Open positions at Niche
Current openings linked to this company in Dealroom.
Comparisons
Niche compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
Niche investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Niche's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Niche has talent and traffic
team presence
In the news
Latest news about Niche
Recent press, funding announcements, and product moves mentioning Niche — open to read from the original sources.
Market sentiment
What the market is saying about Niche
An AI-synthesized read of the highest-engagement posts about Niche on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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