NHN COMMERCE

About NHN COMMERCE

NHN COMMERCE operates as a global commerce platform and a key component of the comprehensive ICT vision of its parent company, NHN Group, which spans games, payments, advertising, technology, and content. The company's journey began in 2002 with the establishment of Godosoft. A significant milestone occurred in 2014 when it became a subsidiary of NHN Entertainment. The company was rebranded from Godo Mall to NHN GODO in 2016, and subsequently changed its name to NHN COMMERCE in July 2021.

The firm provides an all-in-one e-commerce solution that leverages IT technology and a global infrastructure to help businesses adapt to the fast-paced commerce market. Its core offerings are built around its proprietary e-commerce solution, 'shop by', which aims to facilitate the success of online businesses through marketing strategies and global support. The platform serves a wide range of clients, from one-person markets to large enterprises, with tailored solutions like 'shop by pro' for small to medium brands and 'shop by enterprise' for larger corporations. Revenue is generated through these tiered solution packages and a suite of supplementary services. The company also offers a free online store creation service, 'Godomall basic', to lower the barrier to entry for aspiring online entrepreneurs.

NHN COMMERCE has been actively expanding its global footprint. In 2020, its 'shop by' solution was launched in Japan. A major strategic move was the acquisition of a 77.8% stake in Ikonic, an Italian luxury multi-brand fashion retailer, in July 2023. This acquisition provides NHN COMMERCE with a European base and access to a network of over 250 luxury brands, facilitating the distribution of products to global markets like Korea and China. The company also operates NHN Global, a Los Angeles-based subsidiary that manages B2B wholesale e-commerce marketplace FASHIONGO, connecting the fashion industry for new opportunities. These strategic expansions and acquisitions are part of a broader strategy to create a synergistic ecosystem that connects various commerce businesses.