NFT Now

NFT Now operates as a digital media platform centered on the web3 and non-fungible token (NFT) landscape. The company was established in 2021 by Matt Medved, Alejandro Navia, and Sam Hysell with the objective of educating and informing the public about the evolving digital economy. It targets a diverse audience, from newcomers seeking basic knowledge to seasoned creators, collectors, and technologists looking for in-depth analysis. Revenue generation is approached through multiple channels, including creating tokenized media, forming brand partnerships, and organizing industry events.

The founders' collective experience across media, technology, and marketing shapes the company's direction. Matt Medved, the CEO and Editor-in-Chief, has a significant background in journalism, having founded Billboard Dance, served as Editor-in-Chief at Spin magazine, and held a position as SVP of Content at Modern Luxury. His expertise lies in bridging the gap between culture, music, and blockchain technology. Alejandro Navia, the President, brings experience from his time at Elite Daily, which was acquired by Daily Mail, and Verizon, where he focused on content strategy. His background also includes executive coaching and involvement in AI and aerospace startups. Sam Hysell, the third co-founder, established NOX Media, a social media marketing agency, and has experience working with VaynerTalent. Their combined expertise was born from a shared desire for a credible resource in a fragmented market.

The company's core service is providing news, features, podcasts, and educational guides on NFTs and web3. It aims to simplify the complexities of the market, offering actionable strategies for both creators and collectors. A significant part of its operation involves community building and showcasing pioneers in the space. NFT Now has engaged in high-profile collaborations, such as partnering with Christie's auction house to co-curate an NFT exhibition and auction, which generated approximately $3.6 million in sales. The company also hosts major events like 'The Gateway' during Art Basel Miami and the 'NFT100,' which celebrates influential figures in the NFT space. These events serve as both community hubs and platforms for showcasing digital art in immersive formats.

Financially, NFT Now secured $5.81 million in a Series A funding round in May 2022. This investment supports its mission to drive mainstream adoption of NFTs and expand its tokenized media offerings. The firm is also developing new products, including the "Now Pass," an NFT membership that provides access to its network and is foundational to its future in tokenized media. Another initiative is "Sovereignty," a content authentication tool on the blockchain designed to combat misinformation.

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