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NextRoll
Digital marketing solutions leveraging data-driven insights to optimize ad performance and drive customer engagement
About NextRoll
NextRoll, formerly known as AdRoll Group, is a marketing technology company that specializes in providing advertising and marketing solutions to businesses of all sizes. The company operates in the digital advertising market, which is a highly competitive and rapidly evolving industry. NextRoll's primary clients include e-commerce businesses, direct-to-consumer brands, and other companies looking to enhance their online presence and drive sales through targeted advertising.
NextRoll offers a suite of products designed to help businesses reach their target audiences more effectively. These products include programmatic advertising, which uses automated systems to buy and place ads in real-time, and retargeting, which focuses on re-engaging users who have previously visited a client's website. The company also provides marketing automation tools that help businesses manage their customer relationships and optimize their marketing campaigns.
The business model of NextRoll revolves around providing these advertising and marketing services on a subscription basis or through performance-based pricing. This means that clients either pay a regular fee for access to NextRoll's tools and services or pay based on the results generated by their advertising campaigns, such as clicks, conversions, or sales.
NextRoll makes money by charging clients for the use of its advertising platform and related services. This includes fees for ad placements, data analytics, and other marketing tools that help businesses improve their advertising performance. The company also generates revenue through partnerships with other technology providers and by offering premium features and services to its clients.
In summary, NextRoll is a marketing technology company that helps businesses improve their online advertising efforts through a range of tools and services. It serves e-commerce and direct-to-consumer brands, operates in the digital advertising market, and makes money through subscription and performance-based pricing models.
Source: Dealroom company dataKnowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBTDebt | May 2023 | $50M | — | Capital IP Investment Partners | ↗ |
| SECONDARYOther financing | Dec 2021 | $19M | — | Undisclosed | — |
Growth signals
Latest recorded traffic for NextRoll is 21K monthly website visits, up 61.5% over the last three months. NextRoll's team declined 2.2% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A9 investors entered at this stage
Merus Capital
Accel
Founders Fund- PGPilot Group
Floodgate
Max Levchin
James Joaquin
Jonah Goodhart
Foundation Capital
Series B and later4 investors entered at this stage
IVP
Peter Thiel
SharesPost
Capital IP Investment Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about NextRoll on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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