Next securities

About Next securities

Next Securities is a South Korean financial technology company providing AI-driven mobile trading solutions. The firm traces its roots to 1997 as Hyundai Futures and has undergone several name changes, including VI Financial Investment and SI Securities, before rebranding to Next Securities in December 2024. This latest change reflects a strategic shift towards AI-based services, global expansion, and platform innovation.

The company is led by CEO Seungyeon Kim, who joined in October 2024. Kim previously served as CEO of Toss Securities, where he led the company to its first annual profit, and held leadership roles at Google and TikTok. He is joined by a leadership team with experience from firms like McKinsey & Company and Toss Securities, including COO Hongmin Choi and Head of Finance Jieun Park. In September 2025, David Friedland, the Asia-Pacific managing director of Interactive Brokers, was appointed as a non-executive director to the board.

Next Securities is developing a next-generation mobile trading system (MTS) that provides hyper-personalized investment content and trading experiences. The platform uses AI to analyze an investor's portfolio, transaction patterns, and interests to deliver customized financial information, insights, and even short video content. The goal is to create a more intuitive and engaging investment experience by integrating knowledge, social collaboration, and investment functionalities. The business model combines commission fees and subscription tiers for premium features.

The firm caters to a wide range of investors and is focused on expanding globally. A significant step in this direction is a strategic agreement with U.S. brokerage Siebert Financial to enter the American market. Through this partnership, Next Securities plans to adapt its AI-driven MTS for U.S. investors, with a target launch by the end of 2026. The company has established a U.S. subsidiary, Next Markets Corp., to support this expansion. Additionally, Next Securities has secured a 15 billion won ($10.8 million) investment from Interactive Brokers to jointly develop its AI platform and broaden global trading services.