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COMPANY PROFILE

NewStore

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Modular cloud platform built to accelerate end-to-end omnichannel for specialty retailers

Boston, United StatesFounded 2015Marketing
Valuation $100–500M Latest valuation · 2021
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for NewStore and the history behind them.

About NewStore

NewStore is a startup that operates in the retail technology sector, offering a comprehensive omnichannel platform for businesses. The platform is designed to modernize the shopping experience by integrating online, in-store, and mobile shopping channels. This approach aims to enhance customer satisfaction and drive a higher return on investment for businesses.

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NewStore's platform is currently live in 55 countries and is unique in its offering of point-of-sale (POS), order management system (OMS), inventory management, and fully integrated native shopping apps, all delivered as a service. This means businesses can manage all their retail operations from a single platform, making it easier to track inventory, manage orders, and provide a seamless shopping experience for customers.

The platform also includes a store associate app that allows staff to access inventory information from anywhere in the organization. This feature enables customers to shop from anywhere and return items to any location, providing a highly personalized shopping experience.

NewStore's business model is based on providing these services to retail brands worldwide, helping them to deliver omnichannel experiences that both associates and consumers love. The company makes money by charging these businesses for the use of their platform.

The startup claims that its platform can help businesses acquire new customers at a lower cost than online methods while increasing sales margins. It also suggests that the use of native shopping apps can strengthen the relationship between businesses and their customers across physical and digital channels, leading to higher mobile shopping conversion rates and an increase in customer lifetime value.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2015
Headquarters
Boston, United States
Employees
158
Open positions
3
Dealroom signal
62.1/100
Industry
Marketing
Sub-industry
Ecommerce Solutions
Sector
Marketing, App, Navigation, Adtech, Shopping, Retail, SaaS, Advertising, Mapping, Omnichannel, Platform, Promotion, Loyalty Program
Investment activity
1 company, latest Jul 2015
Capital deployed
Preferred round
ACQUISITION

Latest news

Press, funding announcements and product moves mentioning NewStore.

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Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BOther financing Jul 2021 $45M $180M Undisclosed
LATE VCOther financing Jan 2020 $20M $80M Activant Capital · Stephan Schambach · Salesforce Ventures
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Growth signals

NewStore website traffic

Latest recorded traffic for NewStore is 54K monthly website visits, up 116% over the last three months. NewStore's team declined 16.8% over the past year.

Latest monthly visits54K 3-month web change+116% 1-year team growth-16.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

Series B and later1 investor entered at this stage

Team profiled 57 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 8 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
16 countries with
team presence
🇩🇪 Germany29.8%
🇺🇸 United States29%
🇬🇧 United Kingdom14.5%
🇳🇱 Netherlands7.3%
🇵🇹 Portugal5.7%
Top 5 of 16 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about NewStore on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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