Newsflare

About Newsflare

Newsflare operates as a video content marketplace, specializing in eyewitness and user-generated video content. The company was established in 2011 by Jon Cornwell and Bevan Thomas, who initially launched the platform from a back bedroom. Their backgrounds in television production and digital media, respectively, informed the company's direction, recognizing the growing demand for authentic, real-time footage from the public.

The business model centers on licensing video content. A global community of contributors, often referred to as 'stringers' or 'citizen journalists', capture and upload breaking news, viral moments, and compelling events directly to the Newsflare platform. Newsflare then vets, verifies, and curates this footage before making it available to its client base. Revenue is generated by selling licenses for this content to a diverse range of buyers, including major news organizations, television production companies, advertising agencies, and online publishers. The original video creator receives a share of the revenue generated from the sale of their footage, creating a symbiotic relationship that fuels the platform's growth.

Newsflare's service provides a streamlined process for media buyers to source and legally acquire timely and authentic video content that might otherwise be inaccessible. For video creators, it offers a platform to monetize their footage and have it seen by a global audience. The company has carved a niche in the media landscape by capitalizing on the proliferation of smartphones and the public's ability to capture events as they unfold, effectively creating a decentralized network of video journalists. This model allows for rapid access to ground-level perspectives on everything from major news events to niche human-interest stories.