newScale

newScale Inc. was founded in 1999 and established itself as a provider of software for IT service and portfolio management. Headquartered in San Mateo, California, the company was steered by CEO Scott Hammond, a multi-time founder and leader of software companies. His experience in scaling and successfully exiting multiple ventures shaped newScale's trajectory. The firm catered primarily to large enterprise IT organizations and service providers, counting 20% of the Fortune 50 among its clients before its acquisition.

The company's core business centered on delivering a self-service portal and service catalog software that empowered IT departments to streamline the deployment of cloud services. This model allowed enterprise customers to independently select and provision systems and infrastructure as needed, shifting IT support towards a more efficient, self-reliant framework. Revenue was generated through the sale of its software products, which helped businesses manage the lifecycle of IT services, from request and fulfillment to billing and cost management.

newScale's flagship offering was the newScale FrontOffice™ Suite, a comprehensive platform for managing IT as a business. A key component was the newScale Service Portal, a web-based dashboard that gave customers a unified view for managing various applications. The software enabled the creation of an IT service catalog, essentially an online brochure of standardized offerings, allowing clients to order and deploy resources across physical, virtual, and cloud environments. This approach was designed to accelerate service delivery, manage demand, and provide clear visibility into IT costs and performance. A significant milestone was its acquisition by Cisco in April 2011, a move intended to bolster Cisco's cloud strategy by integrating newScale's self-service capabilities into its advanced services offerings.

Keywords: IT service catalog, self-service portal, cloud service management, IT automation software, service portfolio management, enterprise IT, cloud provisioning, IT service delivery, lifecycle management, demand management, newScale Cisco, Scott Hammond, IT infrastructure management, self-service provisioning, application software, data center automation, hybrid cloud management, IT cost management, service request management, IT process automation