New

About New

Established in 2009 by co-founders Heini Merkkiniemi and Teuvo Merkkiniemi, New Beat Oy operates as a specialized creative production company and development partner focused on instigating sustainable change and cultural development. The firm's operational focus is centered on a proprietary coaching concept known as ReDoMe®, which leverages music, art-based methods, and digital tools to facilitate organizational transformation. This service is particularly directed towards entities within the health, education, and cultural sectors, assisting them with change management processes.

Heini Merkkiniemi, the CEO, brings a diverse background as a solution-focused coach, music professional, and developer of art-based methodologies, which directly informs the company's core activities. Her work, described as creative, ethical, and boundary-crossing, was recognized with the 'Mediator of the Year' award in 2024 for her pioneering efforts in promoting outsider art, showcasing the firm's commitment to social impact and inclusion. This ethos is reflected in the company's mission to drive positive cultural shifts and foster a more equitable working life, often collaborating with artists from diverse backgrounds, including special groups.

New Beat's business model is project-based, serving a clientele that includes corporations, public sector organizations, and municipalities. The company generates revenue by delivering a range of services tailored to client needs, including the management of full production entities, facilitation of creative professionals, network management, event organization, and comprehensive training and coaching packages. Notable projects include a team-building workshop with the Finnish national basketball team (Susijengi), the development of Finland's first participatory arts program for the Hospital Nova, and an award-winning personnel development project with the City of Espoo. For the fiscal year 2024, the associated entity New Beat Consulting Oy reported a turnover of €52,000.