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Jiangsu Zejing Automotive Electronics
Zj Automotive: Pioneering Innovation in Automotive Solutions and Services
About Jiangsu Zejing Automotive Electronics
Jiangsu Zejing Automotive Electronics Co., Ltd., also known as Zejing Tech or New Vision, operates as a developer and manufacturer of in-vehicle visual solutions for the intelligent automotive industry. The company was founded in 2015 by brothers Zhang Tao, who serves as chairman, and Zhang Bo, the founder and technical vice president. The founding team began its research and development into Head-Up Display (HUD) technology in 2011 and produced its first proprietary windshield HUD prototype in 2015.
The business is structured around a B2B model, supplying its products directly to automotive original equipment manufacturers (OEMs). Zejing Tech generates revenue through the research and development, production, and sale of its automotive electronic products. Its client base includes major domestic and international automakers such as NIO, Geely, BAIC, Chery, BYD, Li Auto, Xiaomi Auto, SAIC-Volkswagen, and Toyota. The company has established a significant presence in China, with its headquarters and manufacturing center in Yizheng, an R&D center in Xi'an, and customer service centers in Shanghai, Changchun, and Chongqing.
Zejing Tech's core offerings revolve around smart cockpit display technologies. The product portfolio includes Windshield HUD (W-HUD), Augmented Reality HUD (AR-HUD), Camera Monitoring Systems (CMS), transparent A-pillars, and transparent window displays. These products integrate optics, mechanics, electronics, and software to project crucial driving information, such as navigation and vehicle status, onto the windshield. This allows drivers to access data without diverting their gaze from the road, enhancing safety. The company has achieved significant milestones, including being the first domestic HUD supplier to secure a mass production contract with a joint venture car manufacturer and shipping over one million HUD units by the end of 2023. The company has recently filed for an IPO on the Hong Kong Stock Exchange to fund further expansion.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2015
- Headquarters
- Yangzhou, China
- Employees
- 23
- Open positions
- 3
- Dealroom signal
- 56.3/100
- Industry
- Transportation
- Sub-industry
- Vehicle Production
- Sector
- Transportation, Hard Tech, DT and LS, science-based
- Technology
- Deep Tech
- Business model
- Manufacturing
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Mar 2026 | $13M | $578M | Shouyi Science and technology innovation fund of fund · Beijing Industrial Investment | ↗ |
| SERIES EOther financing | Jul 2024 | $28M | $578M | Bridge Capital China · Zhongqing Capital | ↗ |
Growth signals
Latest recorded traffic for Jiangsu Zejing Automotive Electronics is 690 monthly website visits, up 72.5% over the last three months. Jiangsu Zejing Automotive Electronics's team grew 21.1% over the past year.
Open positions
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Ying Capital
Series B and later11 investors entered at this stage
Shunwei Capital
Xinding Rongsheng Capital- BCBinfu Capital
Huatai Zijin Investment- CCChangjiang Capital
iFLYTEK
Bridge Capital China- LCLong Ding Capital
- ZCZhongqing Capital
- SFShouyi Science and technology innovation fund of fund
- BIBeijing Industrial Investment
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Jiangsu Zejing Automotive Electronics on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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