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COMPANY PROFILE

New Stand

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Improving workplace culture and providing convenience and care for employees

New York City, United StatesFounded 2014Other B2B Software
Valuation $100–250M Last recorded · 2021
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for New Stand and the history behind them.

About New Stand

New Stand operates in the employee engagement and workplace culture market, providing a comprehensive platform designed to enhance the work environment. The company serves businesses looking to improve their office culture and employee satisfaction. New Stand's core offering includes a modular market that delivers customizable snacks, content, and experiences directly to workplaces. Additionally, the New Stand app allows employees to shop, read, game, gift, and more, creating a multifaceted engagement experience. The business model revolves around a subscription service where companies pay for the delivery of these amenities and access to the app. Revenue is generated through these subscriptions and potential in-app purchases. New Stand's target clients are medium to large enterprises aiming to boost employee morale and productivity. The company leverages its in-house content creation team to produce engaging and relevant material, ensuring a steady stream of fresh content for users. By focusing on improving the day-to-day work experience, New Stand aims to create a more connected and motivated workforce.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2014
Headquarters
New York City, United States
Employees
26
Open positions
None listed
Dealroom signal
64.9/100
Industry
Real Estate, Enterprise Software
Sub-industry
Workspaces
Sector
Other B2B Software, Corporate Wellness, Human Resources, Corporate Events, Employee Well-Being, Employee Benefits
Client focus
b2b

Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BOther financing Jun 2021 $40M $160M Maywic Select Investments · Fantail Ventures · Raga Partners · Brookfield Property Partners ↗
SERIES AOther financing Nov 2019 $5.6M $22M Raga Partners · Palm Drive Capital —
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Growth signals

New Stand website traffic

Latest recorded traffic for New Stand is 77K monthly website visits, up 45.3% over the last three months. New Stand's team declined 3.7% over the past year.

Latest monthly visits77K 3-month web change+45.3% 1-year team growth-3.7%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • Lawrence Lenihan
  • Steven Alan

Series A6 investors entered at this stage

  • Activan Capital
  • Maywic Select Investments
  • Raga Partners
  • Palm Drive Capital
  • Brookfield Property Partners
  • Fantail Ventures
Team profiled 14 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · New York City HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about New Stand on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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